“Hmm,” pondered the Coca-Cola executive, “we know Gil Roth is a big fan of Cherry Coke. How can we change the packaging to make him feel like a complete fairy when he buys a bottle?”

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“Hmm,” pondered the Coca-Cola executive, “we know Gil Roth is a big fan of Cherry Coke. How can we change the packaging to make him feel like a complete fairy when he buys a bottle?”
