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Day January 20, 2009

Lost in the Supermarket: Whiter Teeth . . . Chicago-Style!

I always find it sad/funny when companies suffer font blowouts on their marketing materials. It’s a shame/riot to see a print ad with super-high-end photography and a tagline that renders in Courier. So my attention was caught by the packaging for something called “U SMILE”, an “advanced tooth whitening system” that employs Chicago, a Mac font that hasn’t been seen in the wild since around 1997:

Given the fact that I can’t find a website for this product, I’m inclined to think that it actually does date back to the days of that font.