{"id":1014,"date":"2006-07-02T15:36:38","date_gmt":"2006-07-02T20:36:38","guid":{"rendered":"http:\/\/chimeraobscura.com\/vm\/the-uses-of-failure\/"},"modified":"2006-07-02T15:36:38","modified_gmt":"2006-07-02T20:36:38","slug":"the-uses-of-failure","status":"publish","type":"post","link":"http:\/\/chimeraobscura.com\/vm\/the-uses-of-failure","title":{"rendered":"The Uses of Failure"},"content":{"rendered":"

One of my favorite posts ever is actually a From the Editor<\/em> column from my magazine about my enjoyment of failure<\/a>.<\/p>\n

This week, BW has a neat article called How Failure Breeds Success<\/a>, on how corporations can learn from their mistakes, particularly with product launches gone awry.<\/p>\n

Intuit Inc. [. . .] recently celebrated an adventurous marketing campaign that failed. The company had never targeted young tax filers before, and in early 2005 it tried to reach them through an ill-fated attempt to combine tax-filing drudgery with hip-hop style. Through a Web site called RockYourRefund.com, Intuit offered young people discounts to travel site Expedia Inc. and retailer Best Buy Co. and the ability to deposit tax refunds directly into prepaid Visa cards issued by hip-hop mogul Russell Simmons.<\/p><\/blockquote>\n

The slideshow<\/a>‘s not as good as the one I posted on Friday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of my favorite posts ever is actually a From the Editor column from my magazine about my enjoyment of failure. This week, BW has a neat article called How Failure Breeds Success, on how corporations can learn from their mistakes, particularly with product launches gone awry. Intuit Inc. [. . .] recently celebrated an … <\/p>\n

Continue reading “The Uses of Failure”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1014","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4C7K-gm","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1366,"url":"http:\/\/chimeraobscura.com\/vm\/no-no-nola","url_meta":{"origin":1014,"position":0},"title":"No-No-NO,LA","author":"Gil","date":"March 1, 2007","format":false,"excerpt":"In the last few days, I've come across a pair of strange articles about New Orleans. The first contends that a collection of public-housing buildings should not be knocked down, since they're pretty nice buildings and just need \"full-scale renovations\". Oh, and the low-income residents shouldn't be brought back in.\u2026","rel":"","context":"In "Architecture"","block_context":{"text":"Architecture","link":"http:\/\/chimeraobscura.com\/vm\/category\/architecture"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1782,"url":"http:\/\/chimeraobscura.com\/vm\/unrequired-reading-nov-16-2007","url_meta":{"origin":1014,"position":1},"title":"Unrequired Reading: Nov. 16, 2007","author":"Gil","date":"November 16, 2007","format":false,"excerpt":"I'm back from San Diego, dear readers, and ready to do a day or two of work before taking a Thanksgiving break! Have some links, whydon'tcha? David Byrne on Ikea's naming system. * * * How to win a National Book Award, in five easy steps! I thought this year's\u2026","rel":"","context":"In "Design"","block_context":{"text":"Design","link":"http:\/\/chimeraobscura.com\/vm\/category\/design"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1859,"url":"http:\/\/chimeraobscura.com\/vm\/success-i-mean-failure","url_meta":{"origin":1014,"position":2},"title":"Success! I mean, Failure!","author":"Gil","date":"January 23, 2008","format":false,"excerpt":"Longtime readers know that I like me some failure. But I'm a failure when I measure up to Nathan Rabin. This guy has managed to review more than 100 movie-failures in a year. I've been following his My Year of Flops feature for a while, after he caught my attention\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3984,"url":"http:\/\/chimeraobscura.com\/vm\/more-surgery-great","url_meta":{"origin":1014,"position":3},"title":"More surgery? Great!","author":"Gil","date":"May 29, 2009","format":false,"excerpt":"I took Rufus down to the vet this afternoon for a followup. He'd shrugged his way out of his bandages before we got to the stairs here at home, so I decided to just cover his leg with the sweatpant-bandage, since the vet was just going to take everything off\u2026","rel":"","context":"In "Adventures in Rufus and\/or Otis"","block_context":{"text":"Adventures in Rufus and\/or Otis","link":"http:\/\/chimeraobscura.com\/vm\/category\/adventures-in-rufus-and-or-otis"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2985,"url":"http:\/\/chimeraobscura.com\/vm\/your-tax-dollars-at-work","url_meta":{"origin":1014,"position":4},"title":"Your tax dollars at work","author":"Gil","date":"November 30, 2008","format":false,"excerpt":"Public-private construction deals: bringing out the best in venality and pettiness: The Bloomberg administration was so intent on obtaining a free luxury suite for its own use at the new Yankee Stadium, newly released e-mail messages show, that the mayor\u00e2\u20ac\u2122s aides pushed for a larger suite and free food, and\u2026","rel":"","context":"In "Urban issues"","block_context":{"text":"Urban issues","link":"http:\/\/chimeraobscura.com\/vm\/category\/urban-issues"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":288,"url":"http:\/\/chimeraobscura.com\/vm\/irvine-welsh-explains-it-all","url_meta":{"origin":1014,"position":5},"title":"Irvine Welsh explains it all","author":"Gil","date":"July 20, 2004","format":false,"excerpt":"Wit and wisdom from the author of Trainspotting: Hopefully you grow old, but never up. My whole life's been a midlife crisis. Dunno whether it's a prolonged adolescence or a premature menopause, it's seamless to me. Failure teaches you everything. Success teaches you nothing at all. 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