{"id":1105,"date":"2006-09-07T17:52:13","date_gmt":"2006-09-07T22:52:13","guid":{"rendered":"http:\/\/chimeraobscura.com\/vm\/whats-an-interweb\/"},"modified":"2006-09-07T18:39:30","modified_gmt":"2006-09-07T23:39:30","slug":"whats-an-interweb","status":"publish","type":"post","link":"http:\/\/chimeraobscura.com\/vm\/whats-an-interweb","title":{"rendered":"What’s an interweb?"},"content":{"rendered":"

Big off-site sales meeting today, to discuss online sales strategies for the company. I’m not in sales, but they brought me in (along with our VP\/editorial director) to give some perspective on how the editors can contribute good web-based content.<\/p>\n

It was a critical meeting, in which we hammered out much of the plans for how we’re going to move this publishing company into the 21st century. People gave presentations on our digitial editions, webinars, and push e-mail systems, while discussing how to integrate online and print advertising packages. Thanks to the strategies we developed today, our salespeople are ready to go out and increase our online revenue fivefold in 2007.<\/p>\n

Except maybe this guy:<\/p>\n

<\/p>\n

Besides this moment, my favorite part of the meeting was when the sales consultant asked us, “How many of you go to YouTube.com?”<\/p>\n

I raised my hand, as did our IT guy and our e-mail manager. That was it. I blurted out, “What the heck do you people do online all day?!”<\/p>\n","protected":false},"excerpt":{"rendered":"

Big off-site sales meeting today, to discuss online sales strategies for the company. I’m not in sales, but they brought me in (along with our VP\/editorial director) to give some perspective on how the editors can contribute good web-based content. It was a critical meeting, in which we hammered out much of the plans for … <\/p>\n

Continue reading “What’s an interweb?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[27],"tags":[],"class_list":["post-1105","post","type-post","status-publish","format-standard","hentry","category-big-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4C7K-hP","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":3028,"url":"http:\/\/chimeraobscura.com\/vm\/the-orient-express","url_meta":{"origin":1105,"position":0},"title":"The Orient Express","author":"Gil","date":"December 7, 2008","format":false,"excerpt":"About four years ago, our company hired an internet marketing guru who was supposed to \"bring us into the 21st century\" or something. I nicknamed her \"The Orient Express.\" This wasn't because she was Asian -- she wasn't -- but because she'd managed, within a single week, to alienate every\u2026","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":991,"url":"http:\/\/chimeraobscura.com\/vm\/short-bus","url_meta":{"origin":1105,"position":1},"title":"Short Bus","author":"Gil","date":"June 16, 2006","format":false,"excerpt":"Last week, I had a little ramble about Boeing's manufacturing issues with the 787 Dreamliner. This week, it's Airbus' turn to get raked over the coals, as its gigantor-plane, the A380, is going to have shipping delays because of wiring problems. Airbus' stock got hammered for this, and now there\u2026","rel":"","context":"In "travel"","block_context":{"text":"travel","link":"http:\/\/chimeraobscura.com\/vm\/category\/travel"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3689,"url":"http:\/\/chimeraobscura.com\/vm\/too-big-to-fail","url_meta":{"origin":1105,"position":2},"title":"Too Big To Fail?","author":"Gil","date":"March 27, 2009","format":false,"excerpt":"Here's my From the Editor column from the March issue of my magazine. Enjoy: Too Big To Fail? The pharmaceutical industry is experiencing a deepening productivity crisis. The industry\u00e2\u20ac\u2122s preferred escape mechanism from this predicament has been to increase investment in current business activities \u00e2\u20ac\u201d primarily R&D and sales \u00e2\u20ac\u201d\u2026","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1208,"url":"http:\/\/chimeraobscura.com\/vm\/more-weekend-rambling","url_meta":{"origin":1105,"position":3},"title":"More weekend rambling","author":"Gil","date":"November 14, 2006","format":false,"excerpt":"The rest of the weekend after the reunion? Quiet, generally. I drove home and realized that I needed water and sugar, which the Coca-Cola Corporation was only too ready to provide. Once home, I realized how tired I was, and how tired I was going to stay until Sunday. So\u2026","rel":"","context":"In "Comic books & strips"","block_context":{"text":"Comic books & strips","link":"http:\/\/chimeraobscura.com\/vm\/category\/literature\/comics"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1233,"url":"http:\/\/chimeraobscura.com\/vm\/pfailed","url_meta":{"origin":1105,"position":4},"title":"Pfailed","author":"Gil","date":"December 3, 2006","format":false,"excerpt":"What a difference two days make. On Nov. 30, Pfizer gave an \"R&D open house\" event where it discussed its drug pipeline. The biggest drug in that pipeline is torcetrapib, a compound that raises \"good\" cholesterol. For years, Pfizer's been developing it as a combo-drug with Lipitor (atorvastatin), which reduces\u2026","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3873,"url":"http:\/\/chimeraobscura.com\/vm\/the-big-stall","url_meta":{"origin":1105,"position":5},"title":"The Big Stall","author":"Gil","date":"May 1, 2009","format":false,"excerpt":"This lengthy WSJ article on how Chrysler got into this mess is pretty informative. In some respects, it's just another story of how private equity execs were geniuses when credit was cheap, but became dumb when they actually had to come up with ways to run the businesses that they'd\u2026","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/1105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/comments?post=1105"}],"version-history":[{"count":0,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/1105\/revisions"}],"wp:attachment":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/media?parent=1105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/categories?post=1105"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/tags?post=1105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}