{"id":1333,"date":"2007-02-05T09:49:36","date_gmt":"2007-02-05T14:49:36","guid":{"rendered":"http:\/\/chimeraobscura.com\/vm\/say-hello-to-hollywood\/"},"modified":"2007-02-08T05:53:54","modified_gmt":"2007-02-08T10:53:54","slug":"say-hello-to-hollywood","status":"publish","type":"post","link":"http:\/\/chimeraobscura.com\/vm\/say-hello-to-hollywood","title":{"rendered":"Say hello to Hollywood"},"content":{"rendered":"

Derek Lowe writes about<\/a> a great article in the February issue of The Scientist<\/em>. The anonymous author discusses the flaws in the R&D model<\/a> among major pharma companies and develops an interesting method of fixing them: Go Hollywood!<\/p>\n

Big Pharma continues to follow the old studio model, though there are signs that this may be changing. A similar and necessary evolution to what Hollywood underwent in the 1950s may be beginning, with increasingly more drugs being discovered outside Big Pharma, presumably because the R&D process elsewhere is more conducive to creativity. Biotechs or small pharma settings tend to be flexible and nonhierarchical, with a tolerance for mistakes and constructive dissent — all characteristics of environments that nurture creativity and innovation. Consequently, the trend towards more drugs being discovered outside Big Pharma is likely to accelerate.<\/p>\n

There is a precedent for pharma emulating Hollywood: Pharma’s main preoccupation, the creation of blockbusters, was directly copied from Hollywood. The blockbuster model is really defined by broad and aggressive marketing, though the term is less accurately, if more commonly, used to define revenue thresholds. Hollywood’s blockbuster model was created in 1951, when the term was first applied to the movie Quo Vadis<\/em> because of its then-huge budget of $7 million and the unprecedented zeal of its promotion.<\/p><\/blockquote>\n

I know it sounds bizarre, and it may be dry subject matter, but this is a really compelling opinion piece<\/a>, and I think laymen (like myself) can gain a lot of perspective from it on some of the problems with developing new drugs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Derek Lowe writes about a great article in the February issue of The Scientist. The anonymous author discusses the flaws in the R&D model among major pharma companies and develops an interesting method of fixing them: Go Hollywood! Big Pharma continues to follow the old studio model, though there are signs that this may be … <\/p>\n

Continue reading “Say hello to Hollywood”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[27,12],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","hentry","category-big-business","category-pharmaceuticals"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4C7K-lv","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":17,"url":"http:\/\/chimeraobscura.com\/vm\/drug-deal","url_meta":{"origin":1333,"position":0},"title":"Drug Deal","author":"Gil","date":"April 28, 2003","format":false,"excerpt":"I'm on a press trip in Puerto Rico this week, as mentioned earlier, and it's been sorta tough to get any blogging done. The perfect sunlight tends to, um, make too much glare on the laptop's screen. Yeah, that's it.Anyway, this morning, before heading out to the beach from my\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1539,"url":"http:\/\/chimeraobscura.com\/vm\/utilitarianism","url_meta":{"origin":1333,"position":1},"title":"Utilitarianism","author":"Gil","date":"June 6, 2007","format":false,"excerpt":"Every summer, when we get rolling on the annual Top 20 Pharma \/ Top 10 Biopharma report, my trusty associate editor compiles pipeline information for the past year. 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