{"id":1536,"date":"2007-06-02T11:00:13","date_gmt":"2007-06-02T16:00:13","guid":{"rendered":"http:\/\/chimeraobscura.com\/vm\/brand-unawareness\/"},"modified":"2007-06-02T11:02:13","modified_gmt":"2007-06-02T16:02:13","slug":"brand-unawareness","status":"publish","type":"post","link":"http:\/\/chimeraobscura.com\/vm\/brand-unawareness","title":{"rendered":"Brand Unawareness"},"content":{"rendered":"

Fake Chinese brands<\/a>. Or, as they put it: CNOVESRE!<\/p>\n","protected":false},"excerpt":{"rendered":"

Fake Chinese brands. Or, as they put it: CNOVESRE!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[27],"tags":[],"class_list":["post-1536","post","type-post","status-publish","format-standard","hentry","category-big-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4C7K-oM","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1537,"url":"http:\/\/chimeraobscura.com\/vm\/brand-unawareness-part-2","url_meta":{"origin":1536,"position":0},"title":"Brand Unawareness, Part 2","author":"Gil","date":"June 5, 2007","format":false,"excerpt":"\"Gentlemen, our target market is. . . young people who don't bother paying their bills!\" Apparently, those free-spending youths don't care much for paying their cell-phone bills. A court motion filed on June 4 explains that Amp'd \"experienced an unprecedented growth of subscribers\" between November, 2006, and February after running\u2026","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2492,"url":"http:\/\/chimeraobscura.com\/vm\/rated-c-for-cretinous","url_meta":{"origin":1536,"position":1},"title":"Rated C for Cretinous","author":"Gil","date":"September 19, 2008","format":false,"excerpt":"If Slate's business\/finance site, The Big Money, is going to run inane articles like this one that calls for TV and movies to receive ratings about product placement, then let's hope it dies a swift and quiet death: In contrast with the late '60s, our period is one of inexhaustible\u2026","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1497,"url":"http:\/\/chimeraobscura.com\/vm\/quote-of-the-day","url_meta":{"origin":1536,"position":2},"title":"Quote of the Day","author":"Gil","date":"May 8, 2007","format":false,"excerpt":"From a BusinessWeek interview with Nobel Prize-winning economist Robert Mundell: Q: Why are the Chinese such huge savers? A: The large savings comes about through population policy. Historically, Chinese had children as durable goods to provide for retirement. When the one-child policy was introduced, it cut off this form of\u2026","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3851,"url":"http:\/\/chimeraobscura.com\/vm\/without-portfolio","url_meta":{"origin":1536,"position":3},"title":"Without Portfolio","author":"Gil","date":"April 27, 2009","format":false,"excerpt":"Portfolio magazine, Cond\u00c3\u00a9 Nast's big business magazine, closed down today. Because it's Cond\u00c3\u00a9 Nast and because it was all about big money, people keep talking up the purported $100 million (or is that $150 million?) that was spent on this mag for fewer than two years of existence. Anyway, everybody's\u2026","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1784,"url":"http:\/\/chimeraobscura.com\/vm\/missingthepointnet","url_meta":{"origin":1536,"position":4},"title":"Missingthepoint.net","author":"Gil","date":"November 19, 2007","format":false,"excerpt":"I was going through our office's mail just now, so I could grab my industry-specific magazines before they get filed. I have to keep up with some of our competitors, like Genetic Engineering News and Pharmaceutical Processing. We're all on each other's mailing lists, usually under funny names and fake\u2026","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1075,"url":"http:\/\/chimeraobscura.com\/vm\/team-galactico","url_meta":{"origin":1536,"position":5},"title":"Team Galactico","author":"Gil","date":"August 12, 2006","format":false,"excerpt":"Here's a neat article on the finances of Real Madrid 'football club', the biggest sports brand in the world. The team is actually a non-profit organization, with 70,000 \"club members\" and a team president who gets elected by them every four years. It's a neat take on how to build\u2026","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/1536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/comments?post=1536"}],"version-history":[{"count":0,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/1536\/revisions"}],"wp:attachment":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/media?parent=1536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/categories?post=1536"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/tags?post=1536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}