{"id":1882,"date":"2008-02-03T20:32:19","date_gmt":"2008-02-04T01:32:19","guid":{"rendered":"http:\/\/chimeraobscura.com\/vm\/lighten-up\/"},"modified":"2008-02-03T20:32:19","modified_gmt":"2008-02-04T01:32:19","slug":"lighten-up","status":"publish","type":"post","link":"http:\/\/chimeraobscura.com\/vm\/lighten-up","title":{"rendered":"Lighten up"},"content":{"rendered":"<p>30-second ad placement for <a href=\"http:\/\/money.cnn.com\/2007\/09\/07\/news\/companies\/pepsi_newproducts\/index.htm\" target=\"_blank\">G2 Drink<\/a> at Super Bowl XLII: $2.7 million<\/p>\n<p>Not bothering to hire a proofreader:<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/farm3.static.flickr.com\/2064\/2240099845_622a296d75.jpg?w=450\"  \/><\/p>\n<p>Priceless<\/p>\n","protected":false},"excerpt":{"rendered":"<p>30-second ad placement for G2 Drink at Super Bowl XLII: $2.7 million Not bothering to hire a proofreader: Priceless<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[27],"tags":[],"class_list":["post-1882","post","type-post","status-publish","format-standard","hentry","category-big-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4C7K-um","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1327,"url":"http:\/\/chimeraobscura.com\/vm\/sbxli-gives-you-wiiiiiiings","url_meta":{"origin":1882,"position":0},"title":"SBXLI Gives You Wiiiiiiings!","author":"Gil","date":"February 2, 2007","format":false,"excerpt":"Last night, flipping through Sports Illustrated, I saw an ad for \"authentic Super Bowl XLI\" gear, which included a jersey with \"SBXLI\" on the back. For a moment, I thought Superman's nemesis finally got through the 5th dimension conference championships and made it to the big game. But then I\u2026","rel":"","context":"In &quot;Football&quot;","block_context":{"text":"Football","link":"http:\/\/chimeraobscura.com\/vm\/category\/sports\/football"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1856,"url":"http:\/\/chimeraobscura.com\/vm\/cheap-novelties","url_meta":{"origin":1882,"position":1},"title":"Cheap Novelties","author":"Gil","date":"January 19, 2008","format":false,"excerpt":"Sure, Bobby Fischer's death got all the press, what with the worldwide reactions and reminiscences of his chess-playing genius, his uncomfortable relationship with celebrity, and his later hatred of Jews. But let's also take time to mourn Richard Knerr. I'd never heard of Mr. Knerr till I opened the NYTimes\u2026","rel":"","context":"In &quot;Big Business&quot;","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3851,"url":"http:\/\/chimeraobscura.com\/vm\/without-portfolio","url_meta":{"origin":1882,"position":2},"title":"Without Portfolio","author":"Gil","date":"April 27, 2009","format":false,"excerpt":"Portfolio magazine, Cond\u00c3\u00a9 Nast's big business magazine, closed down today. Because it's Cond\u00c3\u00a9 Nast and because it was all about big money, people keep talking up the purported $100 million (or is that $150 million?) that was spent on this mag for fewer than two years of existence. Anyway, everybody's\u2026","rel":"","context":"In &quot;Big Business&quot;","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1955,"url":"http:\/\/chimeraobscura.com\/vm\/what-it-is-31708","url_meta":{"origin":1882,"position":3},"title":"What it is: 3\/17\/08","author":"Gil","date":"March 17, 2008","format":false,"excerpt":"What I'm reading: During the weekend, I finished Love & Sleep, Osamu Tezuka's Buddha comic and Darwyn Cooke's The New Frontier. I'm continuing to work on Retired Racing Greyhounds for Dummies. I have 6 weeks until the third volume of AEgypt gets reissued, but this week'll get spent pounding out\u2026","rel":"","context":"In &quot;Adventures in Rufus and\/or Otis&quot;","block_context":{"text":"Adventures in Rufus and\/or Otis","link":"http:\/\/chimeraobscura.com\/vm\/category\/adventures-in-rufus-and-or-otis"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=virtualmemories-20&l=as2&o=1&a=1590200152","width":350,"height":200},"classes":[]},{"id":3050,"url":"http:\/\/chimeraobscura.com\/vm\/write-what-you-know","url_meta":{"origin":1882,"position":4},"title":"Write What You Know?","author":"Gil","date":"December 13, 2008","format":false,"excerpt":"I don't know whether the Sulzberger family exerts any influence on the NYTimes' editors. All I know is that today's business section seems pretty heavily loaded on the Bernard Madoff case. Bernie's a legendary money manager who appears to have been bilking hedge funds and the super-wealthy out of their\u2026","rel":"","context":"In &quot;Big Business&quot;","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/kittyad.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5504,"url":"http:\/\/chimeraobscura.com\/vm\/ad-it-up","url_meta":{"origin":1882,"position":5},"title":"Ad It Up","author":"Gil","date":"August 5, 2010","format":false,"excerpt":"I enjoyed this article about Cond\u00e9 Nast's new digital publishing guru\/savant, Scott Dadich. (Well, I was filled with resentment and curmudgeonism at first, especially when I read that he's only 34 years old, but I got over that quickly and decided to read the piece on its own merits, rather\u2026","rel":"","context":"In &quot;Big Business&quot;","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/subscription-rates.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/1882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/comments?post=1882"}],"version-history":[{"count":0,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/1882\/revisions"}],"wp:attachment":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/media?parent=1882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/categories?post=1882"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/tags?post=1882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}