{"id":1888,"date":"2008-02-06T14:52:05","date_gmt":"2008-02-06T19:52:05","guid":{"rendered":"http:\/\/chimeraobscura.com\/vm\/you-be-illy\/"},"modified":"2008-02-06T14:52:05","modified_gmt":"2008-02-06T19:52:05","slug":"you-be-illy","status":"publish","type":"post","link":"http:\/\/chimeraobscura.com\/vm\/you-be-illy","title":{"rendered":"You be Illy"},"content":{"rendered":"<p>Ernesto Illy, &#8220;evangelist of espresso,&#8221; has <a href=\"http:\/\/www.nytimes.com\/2008\/02\/06\/world\/europe\/06illy.html\" target=\"_blank\">died at the age of 82<\/a>. I&#8217;ve never been an espresso drinker, although we do have a machine at home (wedding present, naturally). Given his company&#8217;s level of QC, I&#8217;m thinking of trying it out! (not the pods, of course)<\/p>\n<blockquote><p>Largely under Ernesto Illy\u00e2\u20ac\u2122s direction, the company built a laboratory equipped with sophisticated instruments like gas chromatographs, infrared emission pyrometers and flame ionization detectors. There, coffee beans are cut into slices eight microns thick for analysis in an electron microscope. Every step of the manufacturing process is monitored by computers. There are 114 quality-control checks between the time bags of raw beans arrive on the loading docks to the time roasted beans are shipped in sealed cans.<\/p><\/blockquote>\n<p>I love the floridity of this passage:<\/p>\n<blockquote><p>Disdaining standard-size cups of over-roasted coffee and any sort of added ingredient \u00e2\u20ac\u201d particularly milk, which he viewed as a cover-up for badly roasted beans \u00e2\u20ac\u201d Mr. Illy saw something sublime in espresso\u00e2\u20ac\u2122s vibrant aroma, potent flavor and velvety, hazel-colored head of foam, known as crema in Italian.<\/p><\/blockquote>\n<p>I, at the moment, am drinking my afternoon French press of Jamaican Joe&#8217;s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ernesto Illy, &#8220;evangelist of espresso,&#8221; has died at the age of 82. I&#8217;ve never been an espresso drinker, although we do have a machine at home (wedding present, naturally). Given his company&#8217;s level of QC, I&#8217;m thinking of trying it out! (not the pods, of course) Largely under Ernesto Illy\u00e2\u20ac\u2122s direction, the company built a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/chimeraobscura.com\/vm\/you-be-illy\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;You be Illy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1888","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4C7K-us","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":8449,"url":"http:\/\/chimeraobscura.com\/vm\/coffee-my-romance","url_meta":{"origin":1888,"position":0},"title":"Coffee, My Romance","author":"Gil","date":"December 23, 2014","format":false,"excerpt":"A pal of mine recently wrote, \"I'm thinking of revamping our coffee system and immediately thought of you. If I were to start from scratch, what would you recommend?\" It's flattering that I'm the go-to when someone thinks of coffee, or it's a sign that I need an intervention: either\u2026","rel":"","context":"In &quot;Coffee&quot;","block_context":{"text":"Coffee","link":"http:\/\/chimeraobscura.com\/vm\/category\/coffee"},"img":{"alt_text":"","src":"http:\/\/ir-na.amazon-adsystem.com\/e\/ir?t=voyantpublishing&l=as2&o=1&a=B001802PIQ","width":350,"height":200},"classes":[]},{"id":1912,"url":"http:\/\/chimeraobscura.com\/vm\/beans-and-time","url_meta":{"origin":1888,"position":1},"title":"Beans and Time","author":"Gil","date":"February 22, 2008","format":false,"excerpt":"Here's another article on how Starbucks can or cannot reinvent itself, which came out a day before yesterday's announcement of 600 layoffs. Consultant Geoff Vuleta has gone silent on the company's initiative to spay its baristas, but he does offer up a smart idea: go small. Open a chain of\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1224,"url":"http:\/\/chimeraobscura.com\/vm\/black-coffee-in-bed","url_meta":{"origin":1888,"position":2},"title":"Black Coffee in Bed","author":"Gil","date":"November 29, 2006","format":false,"excerpt":"Jane Galt has written about plenty of important topics these last few years, but none as important as Best Practices for Coffeemaking. It's a subject near and dear to my heart, especially since I recently moved back to paper filters after two years using a gold filter. We recently bought\u2026","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"http:\/\/chimeraobscura.com\/vm\/black-coffee-in-bed#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1580,"url":"http:\/\/chimeraobscura.com\/vm\/coffeetime","url_meta":{"origin":1888,"position":3},"title":"Coffeetime!","author":"Gil","date":"July 7, 2007","format":false,"excerpt":"I try not to bore you by writing about details from my workplace. There are plenty other subjects I can write about to bore you. That said, the Top Companies issue is all wrapped up, dear readers! I can get some rest! Or get back to writing these posts (Montaigne:\u2026","rel":"","context":"In &quot;Big Business&quot;","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1919,"url":"http:\/\/chimeraobscura.com\/vm\/naked-coffee-break","url_meta":{"origin":1888,"position":4},"title":"Naked Coffee-Break","author":"Gil","date":"February 26, 2008","format":false,"excerpt":"According to this NYPost story, all U.S. Starbucks stores are closing for 3 hours today for \"espresso excellence training\". The reactions -- \"What am I supposed to do, make it myself?\" fumed NYU student Mallory Drew, 18, at the always-packed Lafayette Street and Astor Place location. \"I am shocked. Shocked\u2026","rel":"","context":"In &quot;Urban issues&quot;","block_context":{"text":"Urban issues","link":"http:\/\/chimeraobscura.com\/vm\/category\/urban-issues"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":515,"url":"http:\/\/chimeraobscura.com\/vm\/the-weekender","url_meta":{"origin":1888,"position":5},"title":"The Weekender","author":"Gil","date":"March 6, 2005","format":false,"excerpt":"The Official VM Girlfriend's birthday was on Thursday, so I did some nice stuff for her this weekend. First, I picked up the first season of Deadwood, a show she loves. The new season started earlier tonight, so we spent the weekend watching the first season (I hadn't seen it):\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/1888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/comments?post=1888"}],"version-history":[{"count":0,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/1888\/revisions"}],"wp:attachment":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/media?parent=1888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/categories?post=1888"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/tags?post=1888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}