{"id":3038,"date":"2008-12-09T09:02:41","date_gmt":"2008-12-09T13:02:41","guid":{"rendered":"http:\/\/chimeraobscura.com\/vm\/?p=3038"},"modified":"2009-01-13T06:53:51","modified_gmt":"2009-01-13T11:53:51","slug":"lost-in-the-supermarket-the-flavor-of-night","status":"publish","type":"post","link":"http:\/\/chimeraobscura.com\/vm\/lost-in-the-supermarket-the-flavor-of-night","title":{"rendered":"Lost in the Supermarket: The Flavor of Night"},"content":{"rendered":"

This series of posts about adventures in my local supermarkets began with a single product. This is that product:<\/p>\n

\"\"<\/a><\/p>\n

I suppose the indigo packaging, set off against the sky blue of the other toothpastes, was enough to catch my eye. Who puts toothpaste in a dark box? Wouldn’t that be tantamount selling it in a dingy yellow carton?<\/p>\n

Not if your toothpaste possesses . . . the flavor of night!<\/em><\/p>\n

Yes, this brand of Crest is somehow imbued with “clean night mint,” as opposed to the dirtyDIRTY day mint of other toothpastes. Studying the box, I was struck by two thoughts:<\/p>\n

    \n
  1. It’s pretty ballsy for a company to try to convince consumers that they need to use two different toothpastes, depending on time of day. Maybe they can come up with a mid-day toothpaste to mask the odor of a lunchtime martini.<\/li>\n
  2. The Color of Night<\/a> was such a bad movie that the New Yorker<\/em> decided to review it as a comedy, instead of a thriller.<\/li>\n<\/ol>\n

    See the whole Lost in the Supermarket<\/a> series<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    This series of posts about adventures in my local supermarkets began with a single product. This is that product: I suppose the indigo packaging, set off against the sky blue of the other toothpastes, was enough to catch my eye. Who puts toothpaste in a dark box? Wouldn’t that be tantamount selling it in a … <\/p>\n

    Continue reading “Lost in the Supermarket: The Flavor of Night”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[379],"tags":[483],"class_list":["post-3038","post","type-post","status-publish","format-standard","hentry","category-lost-in-the-supermarket","tag-toothpaste"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4C7K-N0","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":3079,"url":"http:\/\/chimeraobscura.com\/vm\/lost-in-the-supermarket-the-flavor-of-um-electric-mint","url_meta":{"origin":3038,"position":0},"title":"Lost in the Supermarket: The Flavor of, um, Electric Mint?","author":"Gil","date":"December 16, 2008","format":false,"excerpt":"In last week's post, I asked about the wisdom of selling toothpaste in a dark package: \"Wouldn\u00e2\u20ac\u2122t that be tantamount selling it in a dingy yellow carton?\" Maybe, but it wouldn't be as bad as selling toothpaste the color of Baby's First Pea Stool : Oh, I'm sorry. I meant,\u2026","rel":"","context":"In "Lost in the Supermarket"","block_context":{"text":"Lost in the Supermarket","link":"http:\/\/chimeraobscura.com\/vm\/category\/lost-in-the-supermarket"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3087\/3112445153_b16c91628a.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4319,"url":"http:\/\/chimeraobscura.com\/vm\/lost-in-the-supermarket-dr-jack-edition","url_meta":{"origin":3038,"position":1},"title":"Lost in the Supermarket: Dr. Jack edition","author":"Gil","date":"August 11, 2009","format":false,"excerpt":"In Borgesian style, there are a bunch of Virtual Memories posts that were never written but sound truly awesome. Two of them involve cooking. One is a photo-essay of the time I prepared an MRE at home. We brought an MRE back from our first post-Katrina visit to Amy's family\u2026","rel":"","context":"In "Lost in the Supermarket"","block_context":{"text":"Lost in the Supermarket","link":"http:\/\/chimeraobscura.com\/vm\/category\/lost-in-the-supermarket"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2683,"url":"http:\/\/chimeraobscura.com\/vm\/lost-in-the-supermarket-1","url_meta":{"origin":3038,"position":2},"title":"Lost in the Supermarket 1","author":"Gil","date":"October 14, 2008","format":false,"excerpt":"I've decided that my local supermarkets offer so many strange that it's time to launch a new weekly feature: Lost in the Supermarket! Every Tuesday morning, you can expect to find another of my more oddball finds. Our inaugural product: Hulk Cakes: 'Cause hulks gotta eat too! See the whole\u2026","rel":"","context":"In "Lost in the Supermarket"","block_context":{"text":"Lost in the Supermarket","link":"http:\/\/chimeraobscura.com\/vm\/category\/lost-in-the-supermarket"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3293\/2941547442_10bc6a8d54.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3712,"url":"http:\/\/chimeraobscura.com\/vm\/lost-in-the-supermarket-singles-45s-and-unders","url_meta":{"origin":3038,"position":3},"title":"Lost in the Supermarket: Singles 45s and Under","author":"Gil","date":"March 31, 2009","format":false,"excerpt":"It's time for our first reader submission to Lost in the Supermarket! Benji C. sends in Spam: the Single! It's a pity they registered that \"Just rip and tear your way to CRAZY TASTY\u00c2\u00ae town!\" slogan! I was gonna use it as the tagline for my site! Thanks, Benji! Do\u2026","rel":"","context":"In "Lost in the Supermarket"","block_context":{"text":"Lost in the Supermarket","link":"http:\/\/chimeraobscura.com\/vm\/category\/lost-in-the-supermarket"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3537\/3399313677_35e2f54725.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3280,"url":"http:\/\/chimeraobscura.com\/vm\/lost-in-the-supermarket-whiter-teeth-chicago-style","url_meta":{"origin":3038,"position":4},"title":"Lost in the Supermarket: Whiter Teeth . . . Chicago-Style!","author":"Gil","date":"January 20, 2009","format":false,"excerpt":"I always find it sad\/funny when companies suffer font blowouts on their marketing materials. It's a shame\/riot to see a print ad with super-high-end photography and a tagline that renders in Courier. So my attention was caught by the packaging for something called \"U SMILE\", an \"advanced tooth whitening system\"\u2026","rel":"","context":"In "Lost in the Supermarket"","block_context":{"text":"Lost in the Supermarket","link":"http:\/\/chimeraobscura.com\/vm\/category\/lost-in-the-supermarket"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3517\/3211864765_01060f09bc_d.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":13536,"url":"http:\/\/chimeraobscura.com\/vm\/covid-check-in-with-stoya","url_meta":{"origin":3038,"position":5},"title":"COVID Check-In with Stoya","author":"Gil","date":"June 9, 2020","format":"audio","excerpt":"Virtual Memories Show COVID Check-In: Stoya Writer, actress, publisher and adult performer Stoya checks in from Brooklyn. We talk about social change and protests against police violence, why now isn't the time for self-promotion and why it is the time to promote Black voices, what the next world may look\u2026","rel":"","context":"In "COVID Check-In"","block_context":{"text":"COVID Check-In","link":"http:\/\/chimeraobscura.com\/vm\/category\/covid-check-in"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/covidstoyacomp.jpg?fit=1132%2C800&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/covidstoyacomp.jpg?fit=1132%2C800&resize=350%2C200 1x, https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/covidstoyacomp.jpg?fit=1132%2C800&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/covidstoyacomp.jpg?fit=1132%2C800&resize=700%2C400 2x, https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/covidstoyacomp.jpg?fit=1132%2C800&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/3038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/comments?post=3038"}],"version-history":[{"count":3,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/3038\/revisions"}],"predecessor-version":[{"id":3240,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/3038\/revisions\/3240"}],"wp:attachment":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/media?parent=3038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/categories?post=3038"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/tags?post=3038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}