{"id":3280,"date":"2009-01-20T07:07:31","date_gmt":"2009-01-20T12:07:31","guid":{"rendered":"http:\/\/chimeraobscura.com\/vm\/?p=3280"},"modified":"2009-01-20T07:07:31","modified_gmt":"2009-01-20T12:07:31","slug":"lost-in-the-supermarket-whiter-teeth-chicago-style","status":"publish","type":"post","link":"http:\/\/chimeraobscura.com\/vm\/lost-in-the-supermarket-whiter-teeth-chicago-style","title":{"rendered":"Lost in the Supermarket: Whiter Teeth . . . Chicago-Style!"},"content":{"rendered":"<p>I always find it sad\/funny when companies suffer font blowouts on their marketing materials. It&#8217;s a shame\/riot to see a print ad with super-high-end photography and a tagline that renders in <a href=\"http:\/\/en.wikipedia.org\/wiki\/Courier_(typeface)\" target=\"_blank\">Courier<\/a>. So my attention was caught by the packaging for something called &#8220;U SMILE&#8221;, an &#8220;advanced tooth whitening system&#8221; that employs <a href=\"http:\/\/en.wikipedia.org\/wiki\/Chicago_(typeface)\" target=\"_blank\">Chicago<\/a>, a Mac font that hasn&#8217;t been seen in the wild since around 1997:<\/p>\n<p><a href=\"http:\/\/flickr.com\/photos\/chimeraobscura\/3211864765\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"U Smile advanced tooth whitener, using a font that hasnt been since in 10 years.\" src=\"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3517\/3211864765_01060f09bc_d.jpg?resize=490%2C500\" alt=\"\" width=\"490\" height=\"500\" \/><\/a><\/p>\n<p>Given the fact that I can&#8217;t find a website for this product, I&#8217;m inclined to think that it actually <em>does<\/em> date back to the days of that font.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I always find it sad\/funny when companies suffer font blowouts on their marketing materials. It&#8217;s a shame\/riot to see a print ad with super-high-end photography and a tagline that renders in Courier. So my attention was caught by the packaging for something called &#8220;U SMILE&#8221;, an &#8220;advanced tooth whitening system&#8221; that employs Chicago, a Mac &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/chimeraobscura.com\/vm\/lost-in-the-supermarket-whiter-teeth-chicago-style\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Lost in the Supermarket: Whiter Teeth . . . Chicago-Style!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[379],"tags":[],"class_list":["post-3280","post","type-post","status-publish","format-standard","hentry","category-lost-in-the-supermarket"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4C7K-QU","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":3409,"url":"http:\/\/chimeraobscura.com\/vm\/lost-in-the-supermarket-huskers-do","url_meta":{"origin":3280,"position":0},"title":"Lost in the Supermarket: Huskers Do","author":"Gil","date":"February 10, 2009","format":false,"excerpt":"Aw, shucks! See the whole Lost in the Supermarket series","rel":"","context":"In &quot;Lost in the Supermarket&quot;","block_context":{"text":"Lost in the Supermarket","link":"http:\/\/chimeraobscura.com\/vm\/category\/lost-in-the-supermarket"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3500\/3268506305_51342a88f1_d.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3508,"url":"http:\/\/chimeraobscura.com\/vm\/lost-in-the-supermarket-word-disassociation","url_meta":{"origin":3280,"position":1},"title":"Lost in the Supermarket: Word Disassociation","author":"Gil","date":"February 24, 2009","format":false,"excerpt":"One of these words does not belong with the others: See the whole Lost in the Supermarket series","rel":"","context":"In &quot;Lost in the Supermarket&quot;","block_context":{"text":"Lost in the Supermarket","link":"http:\/\/chimeraobscura.com\/vm\/category\/lost-in-the-supermarket"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3620\/3305688019_dd5e096dfe.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3553,"url":"http:\/\/chimeraobscura.com\/vm\/lost-in-the-supermarket-the-uninspired-edition","url_meta":{"origin":3280,"position":2},"title":"Lost in the Supermarket: the Uninspired Edition","author":"Gil","date":"March 3, 2009","format":false,"excerpt":"I promise I'll do better next week. See the whole Lost in the Supermarket series","rel":"","context":"In &quot;Lost in the Supermarket&quot;","block_context":{"text":"Lost in the Supermarket","link":"http:\/\/chimeraobscura.com\/vm\/category\/lost-in-the-supermarket"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3634\/3325667756_53ac3719c1_d.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2683,"url":"http:\/\/chimeraobscura.com\/vm\/lost-in-the-supermarket-1","url_meta":{"origin":3280,"position":3},"title":"Lost in the Supermarket 1","author":"Gil","date":"October 14, 2008","format":false,"excerpt":"I've decided that my local supermarkets offer so many strange that it's time to launch a new weekly feature: Lost in the Supermarket! Every Tuesday morning, you can expect to find another of my more oddball finds. Our inaugural product: Hulk Cakes: 'Cause hulks gotta eat too! See the whole\u2026","rel":"","context":"In &quot;Lost in the Supermarket&quot;","block_context":{"text":"Lost in the Supermarket","link":"http:\/\/chimeraobscura.com\/vm\/category\/lost-in-the-supermarket"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3293\/2941547442_10bc6a8d54.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2930,"url":"http:\/\/chimeraobscura.com\/vm\/lost-in-the-supermarket-doubleplusunkosher-edition","url_meta":{"origin":3280,"position":4},"title":"Lost in the Supermarket: Doubleplusunkosher edition","author":"Gil","date":"November 18, 2008","format":false,"excerpt":"Sure, I could start taking pix from the local groceries when I visit my in-laws down in bayou country, but it's good to know that my supermarket has this awesome combo . . . . . . directly across from the \"ethnic\/kosher\" shelf. See the whole Lost in the Supermarket\u2026","rel":"","context":"In &quot;Lost in the Supermarket&quot;","block_context":{"text":"Lost in the Supermarket","link":"http:\/\/chimeraobscura.com\/vm\/category\/lost-in-the-supermarket"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3208\/3040255319_ea8db086f8.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3120,"url":"http:\/\/chimeraobscura.com\/vm\/lost-in-the-supermarket-milk-of-the-bizarros","url_meta":{"origin":3280,"position":5},"title":"Lost in the Supermarket: Milk of the Bizarros!","author":"Gil","date":"December 23, 2008","format":false,"excerpt":"Bizarro Superman #1 say, \"Drink KLIM! If you am know what's not good for you!\" See the whole Lost in the Supermarket series","rel":"","context":"In &quot;Lost in the Supermarket&quot;","block_context":{"text":"Lost in the Supermarket","link":"http:\/\/chimeraobscura.com\/vm\/category\/lost-in-the-supermarket"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/3280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/comments?post=3280"}],"version-history":[{"count":1,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/3280\/revisions"}],"predecessor-version":[{"id":3281,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/3280\/revisions\/3281"}],"wp:attachment":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/media?parent=3280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/categories?post=3280"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/tags?post=3280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}