{"id":4716,"date":"2009-12-04T06:45:14","date_gmt":"2009-12-04T11:45:14","guid":{"rendered":"http:\/\/chimeraobscura.com\/vm\/?p=4716"},"modified":"2009-12-04T06:45:17","modified_gmt":"2009-12-04T11:45:17","slug":"begin-the-beginsion","status":"publish","type":"post","link":"http:\/\/chimeraobscura.com\/vm\/begin-the-beginsion","title":{"rendered":"Begin the Beginsion"},"content":{"rendered":"

In a WSJ article on Hearst’s new e-magazine initiative<\/a>, we gain a valuable lesson about the importance of editors:<\/p>\n

Skiff would give publishers an alternative to Amazon.com Inc.’s Kindle store, which currently dominates the burgeoning field of digital reading. Through Skiff, Hearst said consumers will be able to buy digital publications that have better graphics and look more like their print counterparts, including the inclusion of advertising, than versions offered elsewhere.<\/p><\/blockquote>\n

“including the inclusion”? Really?<\/p>\n

In case they do get around to fixing that ugly-ass prose, here’s a pic by which to remember it:<\/p>\n

\"inclu.png\"<\/a><\/p>\n

Oh, and later in the article, we get a clue as to why this new platform will fail:<\/p>\n

“The platforms and devices that other people are building are not really appropriate for newspapers and magazines,” said Kenneth A. Bronfin, president of Hearst Interactive Media. “We are going to create an entity by publishers, for publishers.”<\/p><\/blockquote>\n

Remember, folks: it’s by publishers, for publishers<\/em>. Not readers.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a WSJ article on Hearst’s new e-magazine initiative, we gain a valuable lesson about the importance of editors: Skiff would give publishers an alternative to Amazon.com Inc.’s Kindle store, which currently dominates the burgeoning field of digital reading. Through Skiff, Hearst said consumers will be able to buy digital publications that have better graphics … <\/p>\n

Continue reading “Begin the Beginsion”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[27],"tags":[],"class_list":["post-4716","post","type-post","status-publish","format-standard","hentry","category-big-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4C7K-1e4","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":8623,"url":"http:\/\/chimeraobscura.com\/vm\/episode-111-time-memory-friendship-poetry-art","url_meta":{"origin":4716,"position":0},"title":"Episode 111 – Time, Memory, Friendship, Poetry, Art","author":"Gil","date":"March 24, 2015","format":"audio","excerpt":"Virtual Memories Show: Prue Shaw - Time, Memory, Friendship, Poetry, Art \"It's a cliche to say that the whole of medieval civilization is there in one book, but that's true, and you get to understand that more and more as you read it.\" Scholar Prue Shaw joins the show to\u2026","rel":"","context":"In "Art"","block_context":{"text":"Art","link":"http:\/\/chimeraobscura.com\/vm\/category\/art"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/prue-shaw.jpg?fit=1200%2C1034&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/prue-shaw.jpg?fit=1200%2C1034&resize=350%2C200 1x, https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/prue-shaw.jpg?fit=1200%2C1034&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/prue-shaw.jpg?fit=1200%2C1034&resize=700%2C400 2x, https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/prue-shaw.jpg?fit=1200%2C1034&resize=1050%2C600 3x"},"classes":[]},{"id":486,"url":"http:\/\/chimeraobscura.com\/vm\/happy-blogiversary","url_meta":{"origin":4716,"position":1},"title":"Happy Blogiversary!","author":"Gil","date":"February 6, 2005","format":false,"excerpt":"Today marks two years since I started Virtual Memories! (It wasn't a very auspicious first post, I amdit).The occasion really warrants a redesign of the blog (and the inclusion of some additional resources\/side sites); maybe I can get to that sometime soon.Meanwhile, you'll have to content yourselves with my ramblings\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1441,"url":"http:\/\/chimeraobscura.com\/vm\/lifes-rich-pageant","url_meta":{"origin":4716,"position":2},"title":"Life’s Rich Pageant","author":"Gil","date":"April 9, 2007","format":false,"excerpt":"Design Observer has a neat article about Rem Koolhaas and his CCTV building in Beijing. I'm on record -- as much as this blog serves as record -- as saying that there's no goddamn way that building is going to stand up. But evidently it's at 14 stories and rising.\u2026","rel":"","context":"In "Architecture"","block_context":{"text":"Architecture","link":"http:\/\/chimeraobscura.com\/vm\/category\/architecture"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":943,"url":"http:\/\/chimeraobscura.com\/vm\/take-it-to-the-bank","url_meta":{"origin":4716,"position":3},"title":"Take it to the bank","author":"Gil","date":"May 7, 2006","format":false,"excerpt":"Robert Reich, Clinton's secretary of labor, argues for Wal-Mart's inclusion into the banking\/credit field: I say, let Wal-Mart under the tent. Commercial banking is now one of the stodgiest and least-competitive parts of the American economy. Fees and prices are way too high. Service is lousy. The industry needs a\u2026","rel":"","context":"In "suburbs"","block_context":{"text":"suburbs","link":"http:\/\/chimeraobscura.com\/vm\/category\/suburbs"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5504,"url":"http:\/\/chimeraobscura.com\/vm\/ad-it-up","url_meta":{"origin":4716,"position":4},"title":"Ad It Up","author":"Gil","date":"August 5, 2010","format":false,"excerpt":"I enjoyed this article about Cond\u00e9 Nast's new digital publishing guru\/savant, Scott Dadich. 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