{"id":5519,"date":"2010-08-07T13:19:31","date_gmt":"2010-08-07T17:19:31","guid":{"rendered":"http:\/\/chimeraobscura.com\/vm\/?p=5519"},"modified":"2010-08-07T13:21:49","modified_gmt":"2010-08-07T17:21:49","slug":"ad-it-update","status":"publish","type":"post","link":"http:\/\/chimeraobscura.com\/vm\/ad-it-update","title":{"rendered":"Ad It Update"},"content":{"rendered":"

A day after I finished my ramble about how advertising tends not to get mentioned in articles about The Future Of Magazines<\/a>, I read the following passage in Holy Terror<\/a>\"\", Bob Colacello’s “insider’s portrait” of Andy Warhol. Mr. Colacello ran Interview magazine for about 11 years, shortly after its launch.<\/p>\n

Selling advertising also helped me become a better editor: It forced me to focus on what kind of readers we wanted and how to get them, to see the magazine as a complete process, with editorial feeding circulation, circulation feeding advertising, advertising feeding editorial, rather than separate parts working against each other. That didn’t mean doing everything the advertisers wanted, though we did a lot, and Andy would have had me do more. It did mean that a certain kind of reader led to a certain kind of advertiser and vice versa. And in explaining the magazine’s editorial policy to advertisers, I was also formulating it for myself \u00e2\u20ac\u201d defining it in sharper, clearer terms, giving it direction, identity, finding not only its niche in the market, but also its place in the culture. There was another thing I liked about selling advertising: Success could be measured in dollars and cents, pages and half pages and quarter pages, and like Andy, I was soon counting them and measuring totals against the previous year’s. I liked the feeling of building something from the ground up.<\/p><\/blockquote>\n

As an editor who is involved in the advertising side of a magazine (trade, not consumer), this entire piece resonated with me. Except my boss doesn’t wear an outrageous white wig and invite me to parties with Bianca Jagger.<\/p>\n","protected":false},"excerpt":{"rendered":"

A day after I finished my ramble about how advertising tends not to get mentioned in articles about The Future Of Magazines, I read the following passage in Holy Terror, Bob Colacello’s “insider’s portrait” of Andy Warhol. Mr. Colacello ran Interview magazine for about 11 years, shortly after its launch. Selling advertising also helped me … <\/p>\n

Continue reading “Ad It Update”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[27],"tags":[334,1065],"class_list":["post-5519","post","type-post","status-publish","format-standard","hentry","category-big-business","tag-andy-warhol","tag-bob-colacello"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4C7K-1r1","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":5409,"url":"http:\/\/chimeraobscura.com\/vm\/what-it-is-62810","url_meta":{"origin":5519,"position":0},"title":"What It Is: 6\/28\/10","author":"Gil","date":"June 28, 2010","format":false,"excerpt":"What I'm reading: Imperial Bedrooms, by Bret Easton Ellis. Blech. Also, I read a really wonderful interview with Bob Colacello, the former editor of Interview. I'd like to it, but it's from the new ish of Fantastic Man, and they don't post content online. (!?) But Colacello was so interesting\u2026","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"http:\/\/chimeraobscura.com\/vm\/category\/big-business"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=virtualmemories-20&l=as2&o=1&a=0307266109","width":350,"height":200},"classes":[]},{"id":5526,"url":"http:\/\/chimeraobscura.com\/vm\/update-or-downdate-whatever","url_meta":{"origin":5519,"position":1},"title":"Update. Or Downdate. Whatever","author":"Gil","date":"August 10, 2010","format":false,"excerpt":"I'm sorry I haven't written. I'm usually good for a What It Is post every Monday morning, and I was trying to go with a movie review every Tuesday. But I didn't watch any movies last week, and I found myself flat-out uninterested in writing anything about What I'm Happy\u2026","rel":"","context":"In "Art"","block_context":{"text":"Art","link":"http:\/\/chimeraobscura.com\/vm\/category\/art"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=virtualmemories-20&l=as2&o=1&a=0815410085","width":350,"height":200},"classes":[]},{"id":5484,"url":"http:\/\/chimeraobscura.com\/vm\/what-it-is-8210","url_meta":{"origin":5519,"position":2},"title":"What It Is: 8\/2\/10","author":"Gil","date":"August 2, 2010","format":false,"excerpt":"What I'm reading: Holy Terror: Andy Warhol Close Up, Bob Colacello's bio of Andy Warhol. I also updated the On My Nightstand page, if you're interested in seeing other books I hope to get to. Here's a little bit from Mr. Colacello's book: Sometimes I wonder if Andy wanted it\u2026","rel":"","context":"In "Art"","block_context":{"text":"Art","link":"http:\/\/chimeraobscura.com\/vm\/category\/art"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=virtualmemories-20&l=as2&o=1&a=B000IWB7PM","width":350,"height":200},"classes":[]},{"id":10773,"url":"http:\/\/chimeraobscura.com\/vm\/episode-242-george-lois","url_meta":{"origin":5519,"position":3},"title":"Episode 242 – George Lois","author":"Gil","date":"October 30, 2017","format":"audio","excerpt":"Virtual Memories Show 242: George Lois \"Everybody working today asks me, 'How did you get away with THAT?' I tell 'em, 'Same way you could: if you had balls.' And talent.\" Legendary ad-man George Lois joins the show to talk about 50+ years of shaping American culture and to give\u2026","rel":"","context":"In "Art"","block_context":{"text":"Art","link":"http:\/\/chimeraobscura.com\/vm\/category\/art"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/68-04_ali-as-st-sebastian.jpg?fit=758%2C975&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/68-04_ali-as-st-sebastian.jpg?fit=758%2C975&resize=350%2C200 1x, https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/68-04_ali-as-st-sebastian.jpg?fit=758%2C975&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/chimeraobscura.com\/vm\/wp-content\/uploads\/68-04_ali-as-st-sebastian.jpg?fit=758%2C975&resize=700%2C400 2x"},"classes":[]},{"id":6076,"url":"http:\/\/chimeraobscura.com\/vm\/unrequired-reading-jewel-eye","url_meta":{"origin":5519,"position":4},"title":"Unrequired Reading: Jewel Eye","author":"Gil","date":"August 1, 2011","format":false,"excerpt":"It's time for another month's worth of my tweets from twitter! First the retweets (the ones that begin with RT) and then the marginally more original ones! Remember, you can get these regularly by following groth18! In honor of July 4th, we'll start off with a bang! RT\u00a0@felixsalmon (Felix Salmon):\u2026","rel":"","context":"In "Amsterdam"","block_context":{"text":"Amsterdam","link":"http:\/\/chimeraobscura.com\/vm\/category\/travel\/amsterdam"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5215,"url":"http:\/\/chimeraobscura.com\/vm\/im-gonna-get-back-to-reading-now","url_meta":{"origin":5519,"position":5},"title":"I’m gonna get back to reading now","author":"Gil","date":"April 17, 2010","format":false,"excerpt":"If I had a good computer I could catch up with my thoughts over the weekend if I ever got behind myself. A computer would be a very qualified boss. \u00e2\u20ac\u201dAndy Warhol, c.1975 The Philosophy of Andy Warhol (From A to B and Back Again)","rel":"","context":"In \"Andy Warhol\"","block_context":{"text":"Andy Warhol","link":"http:\/\/chimeraobscura.com\/vm\/tag\/andy-warhol"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=virtualmemories-20&l=as2&o=1&a=0156717204","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/5519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/comments?post=5519"}],"version-history":[{"count":2,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/5519\/revisions"}],"predecessor-version":[{"id":5521,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/posts\/5519\/revisions\/5521"}],"wp:attachment":[{"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/media?parent=5519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/categories?post=5519"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/chimeraobscura.com\/vm\/wp-json\/wp\/v2\/tags?post=5519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}