Big Business – The Virtual Memories Show

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“I don’t like nostalgia. I consider it destructive to a rational understanding of history.”

From the Sex Pistols’ last show to the backseat of Elvis’ gold Cadillac, Ed Ward has had a front-row seat to the history of rock & roll. He returns to the show to talk about The History of Rock & Roll, Volume 2: 1964–1977: The Beatles, the Stones, and the Rise of Classic Rock (Flatiron Books), and we get into the challenges of chronicling the form in that that era (both narratively and chronologically), his novelistic approach to history, the destructive nature of nostalgia, and how glad he was to get corroboration on the circumstances of Jim Morrison’s death. Along the way, we get into his oft-quoted but misunderstood review of the first Stooges record (and how Iggy validated him), how Woodstock predicted the collapse of the music industry, why he thought (incorrectly) that the ‘70s were a nostalgia-proof generation, why he doesn’t listen to music anymore, and his answer to the key question of the era: Beatles or Stones? Give it a listen (and check out our 2016 podcast)! And go buy The History of Rock & Roll, Volume 2: 1964–1977!

“I was there and I know how the story of rock & roll ends.”

“Music is no longer central to youth culture.”

“Disco was rhythm & blues by other means.”

Enjoy the conversation! Then check out the archives for more great episodes!

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About our Guest

Ed Ward was the rock-and-roll historian on Fresh Air for more than thirty years, reaching fourteen million listeners. Currently he is the cohost of the Let It Roll podcast. His writing has appeared in The New York Times, The Wall Street Journal, and countless music magazines. He is the author of The History of Rock & Roll, Volume 1 and of Michael Bloomfield: The Rise and Fall of an American Guitar Hero. His new book is The History of Rock & Roll, Volume 2: 1964–1977: The Beatles, the Stones, and the Rise of Classic Rock. He lives in Austin, Texas.

Credits: This episode’s music is Fella by Hal Mayforth, used with permission from the artist. The conversation was recorded at the Fairfield Inn near Penn Station in NYC on a pair of Blue enCORE 200 Microphones feeding into a Zoom H5 digital recorder. I recorded the intro and outro on a Heil PR-40 Dynamic Studio Recording Microphone feeding into a Cloudlifter CL-1 and a Mackie Onyx Blackjack 2×2 USB Recording Interface. All processing and editing done in Adobe Audition CC. Photos of Mr. Ward by me. It’s on my instagram.