BusinessWeek has an interview with Phaidon Press editorial director Emilia Terragni about Phaidon Design Classics, a three-volume release covering 999 examples of great everyday design.
Do you believe that businesses can look to this book to help prompt their R&D departments to come up with the next iPod?
Companies right now clearly would like to make more design classics. But perhaps they should really care more about good design. They could examine how to make life easier and better via design. If this set of books will inspire more design-classics-to-be, though, that would be fantastic.