“There’s an improvisational nature, and a rhythmic nature to my drawing, building up certain areas, leaving other areas freer. I like the idea that less is more, both in music and in art.”
Award-winning illustrator Joe Ciardiello reflects on 43 years as a freelancer, the jazz portraits that turned his career around, his drumming and how it influences his artwork, having more illustrator-friends than non-illustrator-friends, why he’d rather not be called a caricaturist, the time he was accused of ripping off the style of one of his idols, the search for perfect pen and paper (and how he keeps his Rapidographs working), and his amazing Spaghetti Journal project! Give it a listen!
“If I didn’t get off Staten Island before I was 50, I was going to die there.”
“I’m obsessed with line quality, to the point of sickness. I can’t find paper that makes me want to draw.”
About our Guest
Joe was born and raised on Staten Island NY, just a short ferry ride to Manhattan where he attended The High School of Art and Design and college at Parsons, earning a BFA degree. Since 1974 he has worked for most major magazines and newspapers as well as for corporate and advertising clients, book publishers and record companies.
His clients have included: American Express, Audubon, Barnes & Noble.com, Capitol Records, Folio Society, The New York Times Book Review, The New Yorker, Politico, The Rock & Roll Hall of Fame, Rolling Stone, Sports Illustrated, Time and The Wall St. Journal.
Among his awards are four silver medals from the Society of Illustrators. In 2016 he was awarded the Society’s prestigious Hamilton King Award. Joe has been profiled in Communication Arts Magazine as well as other graphic arts journals. In 1999 he had a one-man exhibition of his work at the Society of Illustrators in New York. In 2007 Joe illustrated Elmore Leonard’s 10 Rules of Writing for Harper Collins and in 2011 a limited edition book of his blues musician portraits, BLACK WHITE & BLUES was published by Strike Three Press. His work is also included in the Taschen book 100 Illustrators.
A musician as well, Joe plays drums with The Half-Tones, an illustrator jazz group. He lives in western New Jersey.
Credits: This episode’s music is Nothing’s Gonna Bring Me Down by David Baerwald, used with permission from the artist. The conversation was recorded at Joe’s home on a pair of Blue enCORE 200 Microphones feeding into a Zoom H5 digital recorder. I recorded the intro and outro on the same equipment in a hotel room in Los Angeles. All processing and editing done in Adobe Audition CC. Photo of Mr. Ciardiello by me. Photo of me & his Philip Roth drawing by me. They’re on my instagram. Drawing of Joe by Joe.
“The reality of this marketplace is that true professional writers aren’t being recognized.”
Dan Cafaro, publisher of Atticus Books and the Atticus Review, joins the show to talk about indy publishing, building a writers’ community, taking on the diversity challenge, making the transition from sportswriter to bookseller to book-blogger to publisher, the importance of a supportive spouse, the trick of balancing print and digital (and publishing and a day job), making the investment in a book designer, and more! Give it a listen, and go check out the great catalog of Atticus Books!
“It can be easier to get a good review than to understand how it may translate into sales.”
BONUS: You get to hear me lament about my days as a small press publisher (1998-2004), while Dan & I try to figure out how to market books effectively in This Distracted Age. We also reminisce about a long-gone bookstore in Hackensack, NJ, and make somewhat oblique sports references. We recorded this show at Short Stories Community Book Hub, in Madison, NJ (photo below). It’s a wonderful space, and a neat bookstore, so go visit if you’re in the area!
“Building a writers community is my dream.”
Also, if you want to find out who Dan is reading nowadays (non-Atticus titles) and get a list of the books we talked about in this episode, join our Patreon and become a monthly contributor to The Virtual Memories Show! At the end of March, the new episode of our patron-only podcast, Fear of a Square Planet, will go up with a bonus segment about who Dan is reading and why.
About our Guest
Dan Cafaro is the founder and publisher of award-winning independent press Atticus Books and the Atticus Review, a weekly digital literary magazine. Dan founded Atticus in 2010 after working as a sportswriter, bookseller, editor, and publications manager. He is currently at work on his first novel, The Next Activist, and swears that it has all the makings of a really great reality TV show.
Credits: This episode’s music is Nothing’s Gonna Bring Me Down by David Baerwald, used with permission of the artist. The conversation was recorded at the wonderful Short Stories Community Book Hub, in Madison, NJ, on a pair of Blue enCORE 200 microphones feeding into a Zoom H5 digital recorder. I recorded the intro and outro on a Blue Yeti USB Microphone. Processing was done in Audacity and Logic Pro. Photo of Mr. Cafaro by . . . somebody . . .