One of my favorite posts ever is actually a From the Editor column from my magazine about my enjoyment of failure.
This week, BW has a neat article called How Failure Breeds Success, on how corporations can learn from their mistakes, particularly with product launches gone awry.
Intuit Inc. [. . .] recently celebrated an adventurous marketing campaign that failed. The company had never targeted young tax filers before, and in early 2005 it tried to reach them through an ill-fated attempt to combine tax-filing drudgery with hip-hop style. Through a Web site called RockYourRefund.com, Intuit offered young people discounts to travel site Expedia Inc. and retailer Best Buy Co. and the ability to deposit tax refunds directly into prepaid Visa cards issued by hip-hop mogul Russell Simmons.