Here’s a neat article on the finances of Real Madrid ‘football club’, the biggest sports brand in the world. The team is actually a non-profit organization, with 70,000 “club members” and a team president who gets elected by them every four years. It’s a neat take on how to build a brand with global reach, without the deep pockets of a single owner, a la the Yankees.
Making the official VM wife happy, the article is accompanied by a slide show with a nice pic of Beckham. Grr.
