Big Business – Page 5 – The Virtual Memories Show

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Author & architecture writer (& secret agent of PR) Eva Hagberg rejoins the show to celebrate her new book, WHEN EERO MET HIS MATCH: Aline Louchheim Saarinen and the Making of an Architect (Princeton University Press). We get into how Aline built the narrative around Eero Saarinen’s greatest buildings, her pivotal role in shaping the way we — media, laypeople, and critics — talk about architecture, and how publicity has been intertwined to architecture ever since. We also talk about how Eva’s own career in architecture PR is woven through the book, why her original title was What Would Aline Do?, the moment she realized Aline & Eero’s correspondence was Ph.D. thesis-worthy, and the notion of legacy and the ego of architects. Plus, Eva being Eva, we get into oversharing, divorce, IVF, the VERY impending birth of her first child, and more! Give it a listen! And go read When Eero Met His Match!

(And go listen to our 2019 conversation!)

Enjoy the conversation! Then check out the archives for more great episodes!

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About our Guest

Eva Hagberg teaches in the Language and Thinking Program at Bard College and at the Graduate School of Architecture, Planning, and Preservation at Columbia University. Her books include How To Be Loved: A Memoir of Lifesaving Friendship, and Nature Framed: At Home In The Landscape. Her new book is When Eero Met His Match.

Follow Eva on Twitter and Instagram.

Credits: This episode’s music is Fella by Hal Mayforth, used with permission from the artist. The conversation was recorded at the Brooklyn Navy Yard WeWork on a pair of Blue enCORE 200 microphones feeding into a Zoom PodTrak P4 digital recorder & interface. I recorded the intro and outro on a Heil PR-40 Dynamic Studio Recording Microphone feeding into a Zoom PodTrak P4. All processing and editing done in Adobe Audition CC. Photo of Eva by Paul Loebach. It’s on my instagram.