You COULD call it viral. . .

Last week, I posted about the Leroy Smith viral marketing campaign, which I thought was a hoot. At that time, I mentioned that I frequent the basketball website realgm.com.

One of my other regular destinations is Page 6, the gossip section of the New York Post. It’s one of the few ways I have to stay in touch with the popcult, since I don’t watch a lot of TV and haven’t listened to the radio in my car in a few years. I enjoy seeing the bold-faced names and reading of their canoodling, even if I’m not sure who’s whom. The blind items can be pretty entertaining, too.

But sometimes the ads catch my eye. They’re usually for Broadway musicals or condos. Sometimes, the ads for a TV show like 90210 take over the entire page.

And sometimes you get Denise Richards.

When I saw the animated tower ad this weekend for the second (!?) season of Denise Richards’ reality show on E!, “It’s Complicated”, I assumed I was looking at a parody ad for one of those “Scary Movie” flicks. Why? Because this was the first of three slogans/catchphrases:

funbag

“Flaunt my funbags.” Oh, I’m sorry. I mean, “FLAUNT MY FUNBAGS.”

I, uh, wow. I don’t have anything to add. Anyone help me out here?