Podcast: Hassling The Hoff

Virtual Memories – season 2 episode 15
Scott Hoffman – Hassling The Hoff

“When people talk about the death of books, they couldn’t be more wrong. Physical books may exist the way vinyl records do, for collectors or fanatics, but people read more today than they have at any time in history.”

It’s time for a new episode of The Virtual Memories Show!

“I think that the New York publishing industry has missed a large section of readership. For a long time, they always thought ‘those people’ didn’t read books.”

Our latest episode features a conversation with Scott Hoffman, co-founder of Folio Literary Management, about his transition from Washington, DC lobbyist to New York literary agent, the fate of the mid-list author, why zombies are hot, his agency’s e-publishing initiatives, the importance of globalization and developing markets for authors, the likelihood that the Random House / Penguin merger will go through, the diminishing relevance of publishing’s gatekeepers, the explosion of the YA market, and why he now reps much more non-fiction than novels.

“You get stabbed in the back just as often in publishing as in Washington, DC, but in publishing it’s with a cocktail toothpick.”

We also talk about the most important books in Scott’s past, and how some of his adolescent faves did or didn’t hold up.

Enjoy the conversation!

Scott Hoffman on The Virtual Memories ShowPhoto by Amy Roth.

About Our Guest

Scott Hoffman co-founded Folio Literary Management in 2006. Scott has served as Vice-chairman of the board of SEARAC (the only nationwide advocacy agency for Southeast Asian-Americans), a board member of Fill Their Shelves, Inc., a charitable foundation that provides books to children in sub-Saharan Africa, and a member of the Metropolitan Opera’s Young Associates Steering Committee. Before entering the world of publishing, he was one of the founding partners of Janus-Merritt Strategies, a Washington, DC strategic consulting firm. He holds an MBA from New York University’s Leonard N. Stern School of Business, and a BA from the College of William and Mary.

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If you’d like to check out past episodes, you can find us on iTunes or visit the Podcast page for all our back episodes, as well as e-mail signup and tip jar! And why don’t you friend the Virtual Memories Show at our Facebook page? It’d make my mom happy.

Credits: This episode’s music is the end credits for 28 Days Later by John Murphy. The conversation was recorded in Mr. Hoffman’s home in New York City on a pair of Blue Encore 100 mics, feeding into a Zoom H4N recorder, and I recorded the rest on a Blue Yeti mic into Audacity. All editing and processing was done in Garage Band.

What It Is: 11/30/09

What I’m reading: I took last week off so’s I could keep our new dog, Otis B. Driftwood, from getting into trouble. To that end, I spent a lot of time on the loveseat, trying to give affection to both doggies (I didn’t want Rufus to feel like he’s being ignored/replaced). So I had some reading time on my hands.

I read Stephen King’s On Writing this week. One of my author-acquaintances asked me, “Why would you read a book about writing by an author whose writing you’ve never read?” I’d heard the memoir section was good and, even if I have no other experience with his prose, I was curious as to what he’d offer about the practice of writing. So it was illuminating, although I don’t know when I’ll get around to reading his fiction.

I continued to slog through Bill Simmons’ Book of Basketball, which has some good points but is poorly written in a way that the author would likely contend is its strength. He’d be wrong about that; huge swathes of it are just extended columns with overwritten jokes. He once described writing the book out of sequence and eventually figuring out the overall structure for it. After 250 pages, I can see the incoherence but not to emergent order.

And I read Jeff Lemire’s Essex County trilogy. This is a collection of comics by Lemire about a small farm-town in western Ontario, and several families whose lives have intertwined over generations. While his artwork is expressionist, the stories themselves aren’t filled with any formal trickery, outside of extensive use of flashback in the second book (about a guy with Alzheimer’s, so hey). I enjoyed the collection overall. It’s no George Sprott, which continues to subtly blow my mind, but I thought it was a good, solid collection by a young cartoonist.

And I started Walter Kirn’s Up in the Air, after reading the sample chapter on my Kindle. I know I don’t really travel too much for work, but an awful lot of the narrator’s Airworld observations resonated with me. Apparently, the movie is All That. I’m kinda jarred by how so many of the airport scenes are pre-9/11.

What I’m listening to: Not a lot. I didn’t drive much this week, and the dogs & I mainly hung out in the living room, away from my iTunes liberry.

What I’m watching: Chandni Chowk to China, a Bollywood movie about a poor potato-slicer who gets mistaken as the reincarnation of an ancient Chinese warrior and has to go save a small village. I was aghast when our Netflix DVD showed up and the movie turned out to be 2 hours and 30 minutes long (!). But it’s actually pretty darn entertaining (we split it up into two viewings), even if the Indian lead looked like John Turturro’s handsomer brother. We also watched The Third Man, which I’d never seen before. Loved it, and returned the next day to Ron Rosenbaum’s essay on Kim Philby.

And there was Unforgiven, some NFL, and Role Models again, because I’m a mark for Paul Rudd and The State guys.

What I’m drinking: Desert Juniper gin and Q-Tonic.

What Rufus & Otis are up to: Ru is just taking things as they come. He and Otis are getting along fine in the house. Otis, however, is still pretty hyper when we go for walks. He doesn’t bark, but he pulls pretty powerfully when he gets his prey-drive on.

Where I’m going: Nowhere. (Well, maybe a dinner or two in NYC next weekend.)

What I’m happy about: Having a nice Thanksgiving meal at the home of my neighbors across the street.

What I’m sad about: Being too on-the-verge-of-sick to make it to my 20-year reunion in Philadelphia over the weekend. And discovering that our water heater was leaking and needs replacing, an hour before I was supposed to get together with old friends in NYC on Sunday.

What I’m worried about: Not a lot. I mean, I’m a little burned out on my low-level anxiety of trying to train Otis to walk without going after everything he perceives as prey (squirrels, chipmunks, other dogs, deer, crows, etc.). I guess the draining aspect of this is that I have to exert power in a way that I can’t just “explain” to the dog. It’s tough on me, Having to be the Big Boss and pull him along when he starts going into his statue mode. So I guess there’s a worrisome aspect to that: my discomfort at the exercise of force. Boy, this has been one long What It Is post, huh?

What I’m pondering: The eschatological significance of my father’s decision to shave his beard, which he’s been sporting since before I was born.