Effluent Society

George Will takes down the legacy of John Kenneth Galbraith as an excuse for condescension, while making time to bash John McCain:

Advertising, Galbraith argued, was a leading cause of America’s “private affluence and public squalor.” By that he meant Americans’ consumerism, which produced their deplorable reluctance to surrender more of their income to taxation, trusting government to spend it wisely.

If advertising were as potent as Galbraith thought, the advent of television — a large dose of advertising, delivered to every living room — should have caused a sharp increase in consumption relative to savings. No such increase coincided with the arrival of television, but Galbraith, reluctant to allow empiricism to slow the flow of theory, was never a martyr to Moynihan’s axiom that everyone is entitled to his own opinion but not to his own facts.

Enjoy.

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