In the “I wish I’d made this up” department, the following press release just rolled through my healthcare newswire:
GLASGOW, Scotland, June 17 /PRNewswire/ — Transform Cosmetic Surgery Group has revealed that despite the drooping economy Scots men are opting to perk themselves up this summer by booking in for moob removal surgery and finally getting their insecurities off their chests.
Transform revealed that although there has been a 44 per cent increase in the procedure across the UK, the group’s Scottish clinics have seen the popularity of the procedure increase by 80 per cent from 2007 with 40 operations being carried out in 2008 compared to 2007’s 22.
Transform’s Scottish clinics also found that the number of enquiries for the procedure ballooned in the spring time from men who were preparing to shed layers of clothing during the Scottish summer months.
You really need to read the whole thing. I guess I need to have Boob Week on this site sometime.