I was fortunate not to work in a company that employed idiotic jargon to cover up a lack of substance; my lack of substance is right out in the open. But during the dot-com era, Bullshit Bingo was one of my favorite concepts.
In that spirit, I was quite happy to receive an e-mail yesterday promoting a whitepaper entitled, “Mastering Innovation: Roadmap to Sustainable Value Creation Using Strategy Driven Innovation.”