Episode 157 – Dan Cafaro

Virtual Memories Show #157:
Dan Cafaro

“The reality of this marketplace is that true professional writers aren’t being recognized.”

dan-cafaro1Dan Cafaro, publisher of Atticus Books and the Atticus Review, joins the show to talk about indy publishing, building a writers’ community, taking on the diversity challenge, making the transition from sportswriter to bookseller to book-blogger to publisher, the importance of a supportive spouse, the trick of balancing print and digital (and publishing and a day job), making the investment in a book designer, and more! Give it a listen, and go check out the great catalog of Atticus Books!

“It can be easier to get a good review than to understand how it may translate into sales.”

atticus logoBONUS: You get to hear me lament about my days as a small press publisher (1998-2004), while Dan & I try to figure out how to market books effectively in This Distracted Age. We also reminisce about a long-gone bookstore in Hackensack, NJ, and make somewhat oblique sports references. We recorded this show at Short Stories Community Book Hub, in Madison, NJ (photo below). It’s a wonderful space, and a neat bookstore, so go visit if you’re in the area!

“Building a writers community is my dream.”


Also, if you want to find out who Dan is reading nowadays (non-Atticus titles) and get a list of the books we talked about in this episode, join our Patreon and become a monthly contributor to The Virtual Memories Show! At the end of March, the new episode of our patron-only podcast, Fear of a Square Planet, will go up with a bonus segment about who Dan is reading and why.

Enjoy the conversation! Then check out the archives for more great episodes! You might like:

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About our Guest

Dan Cafaro is the founder and publisher of award-winning independent press Atticus Books and the Atticus Review, a weekly digital literary magazine. Dan founded Atticus in 2010 after working as a sportswriter, bookseller, editor, and publications manager. He is currently at work on his first novel, The Next Activist, and swears that it has all the makings of a really great reality TV show.

Credits: This episode’s music is Nothing’s Gonna Bring Me Down by David Baerwald, used with permission of the artist. The conversation was recorded at the wonderful Short Stories Community Book Hub, in Madison, NJ, on a pair of Blue enCORE 200 microphones feeding into a Zoom H5 digital recorder. I recorded the intro and outro on a Blue Yeti USB Microphone. Processing was done in Audacity and Logic Pro. Photo of Mr. Cafaro by . . . somebody . . .