Episode 183 – Jeff Gomez

Virtual Memories Show #183: Jeff Gomez

“The reason we enjoy these finely-tooled story-worlds is because we love dollhouses. We love miniatures. We love to see a universe that is created in such a way that they convince us somehow, even for a moment, that they’re real.”

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Transmedia producer Jeff Gomez joins the show to talk about the evolution of storytelling. We get into how the internet is driving communal narrative, the role of fandom in our culture, the way every new media is touted as the Destroyer of Worlds, the outgrowth of “canonical” storytelling and his one-time role as Keeper of the Canon at a comic company, the parallels between sports-nerds and fantasy-nerds, the old entertainment properties he really wishes he could work on, and just what it was in his childhood that led him into this role! Give it a listen!

“Story existed in one form from the dawn of human history until just a couple of hundred years ago, when it was disrupted. The disruption is ending.”

We also get into the impact of fan fiction, the economics of the IP feeder system, playing D&D as a way to connect with people, why the Fantastic Four movies didn’t work, the transition from The Hero’s Journey to The Collective Journey, and how it feels to get criticized today for comics he made in 1996. Plus, I ask the nerdiest closing question in the history of the show. Now go listen to the show!

“I saw a lot of violence growing up, but everyone got along when they were in the movie theater.”

Enjoy the conversation! Then check out the archives for more great episodes! You might like:

Follow The Virtual Memories Show on iTunes, Twitter, Facebook, Tumblr, and RSS!

About our Guest

Jeff Gomez, CEO of Starlight Runner Entertainment, has the greatest job in the universe: he designs, expands, and defends the integrity of some of the biggest blockbuster worlds in all of pop culture! Jeff served as a creator for the story worlds of Magic: The Gathering, Turok Dinosaur Hunter N64, Hot Wheels World Race, and Coca-Cola Happiness Factory.

As the most renowned Transmedia Producer in the entertainment industry, Jeff takes blockbuster movies, hit videogames, and major toy brands, and develops and extends their fictional worlds across multiple media platforms. He also serves as an advisor and consultant on global trends in technology, youth culture, and social media to studio heads, publishers, licensing agencies, C-suite executives, and government leaders.

Jeff has worked on such exciting franchises as Disney’s Pirates of the Caribbean, James Cameron’s Avatar, Hasbro’s Transformers, Sony Pictures’ Spider-Man, 343 Studios’ Halo, and Nickelodeon’s Teenage Mutant Ninja Turtles. He also teaches transmedia storytelling for social good to non-profits, educational institutions and non-government organizations across the globe, including Mexico, Colombia, Australia, and the Middle East and North Africa region.

Growing up on the rough streets of New York City, Jeff has always championed the causes of young people. His Never Surrender! seminars teach kids how to deal with bullies, and he regularly provides career counseling to imaginative teens and young adults who are facing challenges in life.

Credits: This episode’s music is Nothing’s Gonna Bring Me Down by David Baerwald, used with permission of the artist. The conversation was recorded at Mr. Gomez’s home on a pair of Blue enCORE 200 Microphones feeding into a Zoom H5 digital recorder. I recorded the intro and outro on a Blue enCORE 200 Microphone feeding into a Mackie Onyx Blackjack 2×2 USB Recording Interface. Photo of Mr. Gomez by me.

Episode 106 – The Magic Circle

Virtual Memories Show:
Matt Farber – The Magic Circle

“You don’t want a generation of children to be content consumers. They need to be the next generation of content creators.”

mattpicEducator (and high school pal) Matthew Farber joins the show to talk about his new book, Gamify Your Classroom: A Field Guide to Game-Based Learning. We talk about edutainment’s bad rep, developing good games for students, getting getting buy-in from faculty, administration and — most importantly — students, the subjects that benefit most from game-based learning, and why Pandemic is the best game he’s ever used to teach. I also vent about how primitive the technology was when Matt & I were in school, compared to having 3-D printers in the classroom nowadays. Oh, and we get around to dismissing Roger Ebert’s claim that games are not art! Give it a listen!

“A project isn’t good if it’s each student doing his own thing and glue-sticking it to poster-board.”

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We went out for pizza after. There are perks to recording a podcast at Chez Virtual Memories!

Enjoy the conversation! Then check out the archives for more great episodes! You might like:

Follow The Virtual Memories Show on iTunes, Twitter, Facebook, Tumblr, and RSS!

About our Guest

Matthew Farber teaches social studies at Valleyview Middle School, in Denville, NJ, and is the author of Gamify Your Classroom: A Field Guide to Game-Based Learning. He is a blogger for Edutopia and KQED/MindShift, a member of the GlassLab Teacher Network, and has playtested for the Institute of Play and BrainPOP. He is a past recipient of a Geraldine R. Dodge Teacher Fellowship, which sent him on an Earthwatch expedition, and the North Jersey Director for the New Jersey Council of the Social Studies. Mr. Farber holds a Master’s Degree in Educational Technology from New Jersey City University, where he is currently an Educational Technology Leadership Doctoral Candidate. He lives in New Jersey with his wife, Laura, son, Spencer, and Weimaraner, Lizzie. You can find him on twitter @matthewfarber.

Credits: This episode’s music is The Glass Bead Game by Thievery Corporation. The conversation was recorded on a pair of Blue enCORE 200 microphones feeding into a Zoom H5 digital recorder. I recorded the intro and outro on a Blue Yeti USB Microphone. Processing was done in Audacity and Logic Pro. Photos of Mr. Farber by Amy Roth.

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