Virtual Memories Show #183: Jeff Gomez
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“The reason we enjoy these finely-tooled story-worlds is because we love dollhouses. We love miniatures. We love to see a universe that is created in such a way that they convince us somehow, even for a moment, that they’re real.”
Transmedia producer Jeff Gomez joins the show to talk about the evolution of storytelling. We get into how the internet is driving communal narrative, the role of fandom in our culture, the way every new media is touted as the Destroyer of Worlds, the outgrowth of “canonical” storytelling and his one-time role as Keeper of the Canon at a comic company, the parallels between sports-nerds and fantasy-nerds, the old entertainment properties he really wishes he could work on, and just what it was in his childhood that led him into this role! Give it a listen!
“Story existed in one form from the dawn of human history until just a couple of hundred years ago, when it was disrupted. The disruption is ending.”
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We also get into the impact of fan fiction, the economics of the IP feeder system, playing D&D as a way to connect with people, why the Fantastic Four movies didn’t work, the transition from The Hero’s Journey to The Collective Journey, and how it feels to get criticized today for comics he made in 1996. Plus, I ask the nerdiest closing question in the history of the show. Now go listen to the show!
“I saw a lot of violence growing up, but everyone got along when they were in the movie theater.”
Enjoy the conversation! Then check out the archives for more great episodes! You might like:
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About our Guest
Jeff Gomez, CEO of Starlight Runner Entertainment, has the greatest job in the universe: he designs, expands, and defends the integrity of some of the biggest blockbuster worlds in all of pop culture! Jeff served as a creator for the story worlds of Magic: The Gathering, Turok Dinosaur Hunter N64, Hot Wheels World Race, and Coca-Cola Happiness Factory.
As the most renowned Transmedia Producer in the entertainment industry, Jeff takes blockbuster movies, hit videogames, and major toy brands, and develops and extends their fictional worlds across multiple media platforms. He also serves as an advisor and consultant on global trends in technology, youth culture, and social media to studio heads, publishers, licensing agencies, C-suite executives, and government leaders.
Jeff has worked on such exciting franchises as Disney’s Pirates of the Caribbean, James Cameron’s Avatar, Hasbro’s Transformers, Sony Pictures’ Spider-Man, 343 Studios’ Halo, and Nickelodeon’s Teenage Mutant Ninja Turtles. He also teaches transmedia storytelling for social good to non-profits, educational institutions and non-government organizations across the globe, including Mexico, Colombia, Australia, and the Middle East and North Africa region.
Growing up on the rough streets of New York City, Jeff has always championed the causes of young people. His Never Surrender! seminars teach kids how to deal with bullies, and he regularly provides career counseling to imaginative teens and young adults who are facing challenges in life.
Credits: This episode’s music is Nothing’s Gonna Bring Me Down by David Baerwald, used with permission of the artist. The conversation was recorded at Mr. Gomez’s home on a pair of Blue enCORE 200 Microphones
(Center for Hellenic Studies Press, 2016). Glynnis’ background is in art and art history: a BA from University of Oregon, a BFA from the Pacific NW College of Art, and MFA from the School of the Museum of Fine Arts in Boston and Tufts University. During a Fulbright fellowship to Cyprus, she published a book of paintings, Archaeology Lives in Cyprus, and a book of cartoons, Cartoons of Cyprus. She spent almost 10 years working as an illustrator on archaeological projects and excavations in Cyprus, Turkey, Syria, Israel, and Lebanon, and continues to work in Greece. She began a doctorate at the University of Wollongong in Australia, but instead of finishing, married the famous archeo-musicologist John Franklin and had some children (now in school). She has exhibited paintings in Boston, London, Nicosia, Wollongong, at the Laura Russo Gallery in Portland, OR, and in Burlington, VT, where she now lives. She teaches a course in Comics at the University of Vermont and drawing at Champlain College. Glynnis is a member of the NY-based web comic collective 
. A few segments were recorded by the guests and e-mailed in (which is to say: don’t blame me!). Processing was done in Audacity and Logic Pro.
in his new book, 
(First Second), the massive implications of crowdfunding for cartoonists and other creators, the problems with ‘balance’ in comics pages, his rebellion against Facebook, the Laurie Anderson model of comics, how he defines success, how to keep a happy marriage inside the comics world, and more! 
is probably off the hook now, because I finally did a comic even more sentimental. So now I made Craig look like Gary Panter.”
– Scott McCloud
– Scott McCloud
– Scott McCloud
– Art Spiegelman
– Chris Ware
– Wendy Pini
– Frank Miller
– Alan Moore
– Kerascoët, Fabien Vehlmann
– Roz Chast
– Jules Feiffer
– Richard McGuire
– Matthew Farber
– Joan Didion
– Tom Hart
– Orwell
– Joshua Foer
– David Byrne
– Alice Munro
– Joyce Carol Oates
and a pair of 
feeding into a 
digital recorder. I recorded the intro and outro on a 
. Processing was done in Audacity and Logic Pro. Photo of Mr. McCloud by me.
, a YA graphic novel about dogs on the battlefield. We talk about their collaborative process and how it developed over the course of this project, as well as the challenges of writing about war for a YA audience, how the trajectory of dog use parallels the development of military technology, and the ways that our empathy for animals can help us better understand the cost of conflict.
, a picture book she did in collaboration with her husband artist Kevin Duggan, and 
. 
(for them), feeding into a 
. The intro and outro were recorded on 
and 
. I never read Zot! when it was coming out back then and, reading it now, I can see just why I didn’t give it a try then, why I wouldn’t have liked it then, and why I’m enjoying the living crap out of it now. That Scott McCloud was a heck of a cartoonist.