Tag: toothpaste

In last week’s post, I asked about the wisdom of selling toothpaste in a dark package: “Wouldn’t that be tantamount selling it in a dingy yellow carton?”

Maybe, but it wouldn’t be as bad as selling toothpaste the color of Baby’s First Pea Stool :

Oh, I’m sorry. I meant, “Electric Mint.”

(Unrelatedly, because I couldn’t figure out a non-racist joke tying these two together, here’s a discussion of Thug Passion.)

See the whole Lost in the Supermarket series

This series of posts about adventures in my local supermarkets began with a single product. This is that product:

I suppose the indigo packaging, set off against the sky blue of the other toothpastes, was enough to catch my eye. Who puts toothpaste in a dark box? Wouldn’t that be tantamount selling it in a dingy yellow carton?

Not if your toothpaste possesses . . . the flavor of night!

Yes, this brand of Crest is somehow imbued with “clean night mint,” as opposed to the dirtyDIRTY day mint of other toothpastes. Studying the box, I was struck by two thoughts:

1. It’s pretty ballsy for a company to try to convince consumers that they need to use two different toothpastes, depending on time of day. Maybe they can come up with a mid-day toothpaste to mask the odor of a lunchtime martini.
2. The Color of Night was such a bad movie that the New Yorker decided to review it as a comedy, instead of a thriller.

See the whole Lost in the Supermarket series