Across the Transom

Most people get those wacky Nigeria e-mails during the workday. What do I get? An open letter to the CEO of GlaxoSmithKline, apparently written by Borat (just out of discretion, I’ve redacted all personal names, except J-P’s):

Jean-Pierre Garnier,
Chief Executive Officer

Sofia, April 29, 2006

Re: GSK in Bulgaria: Lilliputian in One Year

Dear CEO,

Few months ago as the GSK’s chief partner in Bulgaria we’ve revealed the GSK representative was involved in dubious and near corruption practices and have deplored her threatening and intimidating letters in return (all timely & expressly mailed to you). Now, Mrs. XXXX XXXX unilaterally terminated the two GSK cooperation agreements with Commercial League, the largest pharmaceutical company in the territory. Such an illegal act has no material and contractual ground and bears several harmful consequences.

Beyond the severity of the legal and reputationally unavoidable damages I am more concerned about the long term deterioration of CL/ GSK business relations, at the end turning Glaxo to a Lilliputian pharmaceutical company in the fast growing market of Bulgaria, and perhaps other Balkan countries. I am sure you understand, despite systemic anomalies of the representative or any corporate friction by now notwithstanding, as the GSK main contractual partner CL’s unrivaled marketing machine did not compete directly with your product sales. However, this is exactly what your representative, undoubtedly endorsed by Mr. XXXX XXXX, is inviting through the latest hostile and illegal move. Twelve months from now sales of your peers will replace otherwise good portfolio of GSK in all strategic therapeutical arias and only you can take the lead to stop this inevitable down slide, hopefully not too late.

You know, you personally command my enormous respect,
Kindly

[XXXXXXX] Chief Executive Officer

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.