Licensing Expo of the Weird!

Back in 1996, I was the associate editor of a magazine called Juvenile Merchandising.

(It was double-duty; I was also associate editor of Auto Laundry News, the car wash industry trade magazine. People always laugh when I tell them that. “There’s a trade magazine for the car wash industry?” they ask, and I tell them, “Actually, there were three trade magazines for the car wash industry.” See, the immutable law of trade magazines is that once a journal manages to make a dime in any industry, at least two more publishers will try to chisel in. Stick around for more valuable lessons from the working world.)

That June, one of my assignments at the magazine was to cover the Licensing Expo in New York City. The exhibitors at the expo were license-holders, that is, the companies that owned the rights to various characters and properties, like Godzilla and Winnie-the-Pooh. The attendees were people who wanted to license characters for pens, videogames, bags, and, well, a bazillion other pieces of merchandise.

I had interviews set up with a number of major exhibitors like Sony and Paramount, mainly to talk about how their various characters were being used for different kid’s products, but also to try to get some of their neat giveaways, like Simpsons T-shirts from the Fox pavilion. Those companies had giant exhibit-space to show off their properties, but I also made time to wander among the smaller exhibitors and their lesser-known characters.

On the afternoon of my first day at the show, I was walking down one aisle of minor exhibitors when I saw a small booth displaying Pee-wee Herman dolls and toys, as well as some hyper-grotesque cartoons of Jimbo Comics on the counter. I was floored to discover that one of my favorite cartoonists had a stand at the expo, and I blurted out, “Holy shit! Gary Panter!”

The gentleman behind the counter started with fright. “Do I know you?” he asked.

“No, but I love your comics!” I told him. Gary smiled, relieved. I was 25, and I don’t think I’d ever met a published cartoonist. Plenty of campus comics geeks, sure, and That Guy Who Tried To Draw Like Frank Frazetta, but no one who had made an actual career out of comics.

We talked. About comics. For hours. I cleared out of his booth whenever attendees stopped by. Gary had designed the sets for Pee-Wee Herman’s old stage act, as well as the set of the Pee-Wee’s Playhouse TV show, but I don’t remember what he was trying to license. I guess since he was Brooklyn-based and the exhibit space didn’t cost too much, he gave it a shot.

I was elated both that a great cartoonist would make the time to shoot the breeze with me, and that a great cartoonist was so personable and easy-going. He was the first guy who really impressed upon me the economics of making comics while raising a family. Now that I’m middle-aged and have seen most of my idols take time to do better-paying non-comics work, I think back on that part of our conversation quite a bit.

At one point, I noted how few “mainstream” comics I was reading. “Really,” I said, “the only Marvel books I bought this decade were those monster and horror reprints they did a couple of years ago.”

“The what now?” he asked, a little surprised.

I told him that around 1994, Marvel had reprinted a bunch of old monster comics from the ’50’s in a pair of 4-issue series called Curse of the Weird and Monster Menace. “They’re great! All these old strips by Kirby and Ditko and Heath and even some Wolverton.”

“Really?”

“Yeah! I’ll bring ’em in for you tomorrow, if you want to see!”

And I did (along with my copy of Jimbo, so he could draw a sketch for me). He looked over the comics and asked, “Can I hold onto these?”

“Sure!”

He thanked me, then said, “One thing: you may not get them back for a little while. I, um, have a pathological thing about the post office.”

“. . . Sure . . .”

And then we went back to another 3-hour conversation about comics, Matt Groening, married life, Brooklyn, and whatever else a 25-year-old indie comics geek and a 46-year-old punk-rock cartooning icon have to talk about.

Months and months passed, and I forgot about the comics. Then, one January day, I opened my mailbox and blurted out, “Holy shit! It’s Gary Panter’s envelope!”

(okay, maybe not)

He had decorated just about every inch of the envelope with pastiches of panels from the comics. His style was more suited for the Kirby drawings, but he threw in some good Ditko ones, too. I guess it was a fun, throwaway thing for him, but of course I’ve held onto it for a dozen years.

So that’s my story about meeting Gary Panter. I met him again in 2005 at the Comic-Con in San Diego, but I don’t think he remembered me. I should’ve mentioned the monster comics.

For more conversations and other encounters with cartoonists, writers and artists, visit The Virtual Memories Show podcast!

What It Is: 9/7/09

What I’m reading: I left off on Moby Dick for a little while. I picked up Tom Stoppard’s play Arcadia, which I’d meant to write about during the summer. That was derailed by Rufus’ ordeal, so I’m hoping to get back to it this fall. I also read R. Sikoryak’s wonderful Masterpiece Comics.

What I’m listening to: Dear Science, by TV on the Radio.

What I’m watching: In The Loop, which was fantastic, followed by Local Hero, so I could have a Peter Capaldi double-feature. Now I have to find out if one of my British relatives can get hold of the DVDs of The Thick of It. Amy & I also watched a couple of the Comedy Central Roasts (Bob Saget, Joan Rivers), both of which featured fantastic Gilbert Gottfried riffs.

What I’m drinking: Plymouth & Q Tonic.

What Rufus is up to: Finally going out on a Sunday greyhound hike! And helping me add the captions to the photoset of our trip to my cousins’ place in Connecticut a few weeks ago.

Where I’m going: Greyhound picnic in Bridgewater, NJ next Sunday! Here are some pix from last year’s picnic. And more pix!

What I’m happy about: Um . . . not blogging, actually. I think I boxed myself in with all the “regular features” posts, so I’m happy not to think about those, even though I’m disappointed that I couldn’t come up with a good joke for how Wheaties’ new “EVOLVE” campaign is a broadside attack on the Intelligent Cereal Design crew.

What I’m sad about: Not getting that joke to work.

What I’m worried about: Change, y’know? And losing readers by not posting so often. I’m a (hot) neurotic mess, okay? Sue me. And go follow my twitter feed, if you want some sorta fix: twitter.com/groth18

What I’m pondering: I’ve decided to take more time off from the regular posting, and continue to rethink what I want to do with my writing. Last week, I had an idea for a new direction and a more coherent project than my standard ramblings here. So I’m pondering whether my dear readers would still be my dear readers if this project turns out to become a (self-published) book that I’d ask those readers to buy.

What It Is: 8/31/09

What I’m reading: Moby Dick, The Jew of New York, and The Muppet Show: Meet the Muppets, by Roger Langridge.

What I’m listening to: The Flat Earth, by Thomas Dolby, and the soundtrack to Stop Making Sense.

What I’m watching: A documentary on Faubourg Tremé, Nick and Norah’s Infinite Playlist, and The Last Dragon. With Bruce Leroy.

What I’m drinking: Plymouth & Q Tonic.

What Rufus is up to: Meeting a 14-month-old Newfoundland who was almost twice as large as him.

Where I’m going: Nowhere in particular, holiday weekend be darned!

What I’m happy about: I found the Pilot G-2 0.5mm retractable, a replacement pen for the occasionally-exploding Pilot Precise 0.5mm pens that were my standard. I’m happy to report that gel ink makes the rolling-ball pen flow pretty smoothly. One of the problems I have with writing longhand is that most pens tend to scrape and, well, move too slowly on the paper to keep up. Yes, I have problems.

What I’m sad about: Chef Central has apparently stopped making my favorite coffee, so I have to start trying out new whole bean options.

What I’m worried about: Having to fix my iMac after running Drive Genius 2 on it rendered it unbootable.

What I’m pondering: Taking a week or two off from my regular features and only posting intermittently. In fact, that’s just what I’m gonna do. I’ll post some Unrequired Reading at the end of the week, but don’t expect many posts for a little while, okay?

Hell is for trolls?

I was enjoying this A.V. Club Patton Oswalt interview about his new movie, Big Fan, enough from the outset, but he won my heart with this riff about internet commenters:

AVC: You yourself are not a sports fan. Is that right?

PO: No. But nowadays—and I don’t want to make some dopey cultural statement here—everyone can be, just by existing in society, a nerd like Paul Aufiero, because we all have a ship that we follow. Even if it’s other people, like on MySpace pages, we’re just as collective of enthusiasts now. That seems to be the world we’re in. In a way, Paul seems like he’s almost this old-school enthusiast, because it’s not the Internet or the Twittering or the text-messaging. It is just flat-out, “I will go and worship this team in my own quiet way.” Which is a very real way, but it’s almost a form that’s dying out now. Rob sees that type of fan sort of flickering a little bit.

AVC: Though you could say that he does create this “Paul from Staten Island” persona for the radio that’s related to him, but anonymous. In that sense, it’s like an Internet persona.

PO: Oh, totally. There’s something kind of beautiful about that pure love of things. Like, “I’ll show that I love the thing I love by hating everything else.” Yeah, I’m not a sports fan, but I certainly am good to ask about film and food and literature and comic books, so there’s certainly a big part of that guy in me. And you know, look at the comment threads on The A.V. Club. [Laughs.] Full of delightful little Paul Aufieros. They either want to say how much they love this thing that is being written about, which I always think is beautiful, or what I think is even more beautiful, they have to make sure that the world knows that, under their pseudonym, they hate this thing. They think, “I’ve got to go on record.” In their minds, there will be an afterlife where they’re presented with an inventory of everything they could have commented on, and are asked, “Did you step up and make your voice heard?” Maybe there’s like a weird commenter’s nirvana. Is there anything different if you go into every comment thread to say that something sucks? How is that different from a guy who goes to church every single week and praises God and rebukes Satan? There’s some weird afterlife that they’re doing time for.

AVC: They have to make their stand on every little thing.

PO: Exactly. “I want to be able to get into commenter’s paradise.” [Affecting voice of God.] “Well, Dr.WhoFan07, there was a blog written in 2004 which stated that Tom Baker was not the best Dr. Who, and you did not get on the comment thread to say what a shithead the writer was. So because of that, you are denied access forever!”