Bagel day!

Today’s my ninth anniversary at my job. I almost got myself fired several times in my first year here, so I consider it an achievement that I managed to work my way up to a position of responsibility over the years. The company has around 50 people, and I just figured out that only 10 of them have been here longer than I have.

I’ve always goofed on my lack of commitment and my general flightiness, but I have to admit that I’m pretty stable and devoted about work.

25 years, huh?

A few months ago, I wrote an insanely rambling piece about the crappy state of contemporary literature.

In that post, I mentioned a conversation I had with an NYU prof (Elayne Tobin) and an author/critic (David Gates) about what novels since 1980 will become “canonical.” We had slim pickings, supporting my thesis that we live in a crap-era for fiction.

Well, now the NYTimes has asked a “several hundred prominent writers, critics, editors and other literary sages” to name “the single best work of American fiction published in the last 25 years.

I don’t think my claim is contradicted at all.

More posts about buildings and food

I came across BLDG BLOG yesterday, thanks to a link in the NY Observer. The most recent post, on the shortcomings of architectural criticism, is awfully read-worthy. It explores how an art form (and again, I’m using architecture as a stand-in for other art forms) can become too esoteric for its own good:

[S]trong and interesting architectural criticism is defined by the way you talk about architecture, not the buildings you choose to talk about.

In other words, fine: you can talk about Fumihiko Maki instead of, say, Half-Life, or Doom, or super-garages, but if you start citing Le Corbusier, or arguing about whether something is truly “parametric,” then you shouldn’t be surprised if anyone who’s not a grad student, studying with one of your friends at Columbia, puts the article down, gets in a car — and drives to the mall, riding that knotwork of self-intersecting crosstown flyovers and neo-Roman car parks that most architecture critics are too busy to consider analyzing.

All along, your non-Adorno-reading former subscriber will be interacting with, experiencing, and probably complaining about architecture — but you’ve missed a perfect chance to join in.

The mention of Adorno puts me in mind of the great essay, “Is Bad Writing Necessary?” which appeared in the late, lamented Lingua Franca a few years ago. (It took me a long time to find that article online after LF folded, but I dug it up on a Chinese site, cleaned up the typography, and saved it as a Word doc, which I present here.)

That essay explored the attraction of ‘esoteric writing’ of sorts, that use of academic jargon and deliberate obfuscation that (in my opinion) creates a closed, insulated circuit of theory that has little involvement in the real world. The writer contrasts this style of writing (as exemplified by Theodor Adorno) with the ‘windowpane’ style of George Orwell, which strove to be as unjargonistic as possible.

Even though I went to a theory-heavy undergrad institution, I ended up championing Orwell’s prose over the self-privileging of academic jargon (okay, maybe that should read, ‘Because I went to a . . .’). I understand that some concepts are awfully tricky and need plenty of work to explain, but if you can’t convey them to a reasonably intelligent person without resorting to a glossary of strange terminology, you’re probably just spinning your wheels.

(I’m not sure if the example of explaining the pick-and-roll to my wife this weekend applies, but that was an instance where, rather than resorting to basketball terminology, I used our salt and pepper shakers, a salad dressing bottle and a bottle-cap to demonstrate exactly what the p&r is. Then I explained to her how the Lakers’ terrible defensive rotation on the wing led to Tim Thomas rolling 20 feet for an unimpeded dunk.)

BLDG BLOG writer Geoff Manaugh also explores this idea of theory essentially having its head stuck up its ass:

First, early on, one of the panelists stated: “It’s not our job to say: ‘Gee, the new Home Depot sucks. . .'”

But of course it is!

That’s exactly your role; that’s exactly the built environment as it’s now experienced by the majority of the American public. “Architecture,” for most Americans, means Home Depot — not Mies Van Der Rohe. You have every right to discuss that architecture. For questions of accessibility, material use, and land policy alone, if you could change the way Home Depots all around the world are designed and constructed, you’d have an impact on built space and the construction industry several orders of magnitude larger than changing just one new high-rise in Manhattan — or San Francisco, or Boston’s Back Bay.

You’d also help people realize that their local Home Depot is an architectural concern, and that everyone has the right to critique — or celebrate — these buildings now popping up on every corner. If critics only choose to write about avant-garde pharmaceutical headquarters in the woods of central New Jersey — citing Le Corbusier — then, of course, architectural criticism will continue to lose its audience. And it is losing its audience: this was unanimously agreed upon by all of last night’s panelists.

Put simply, if everyday users of everyday architecture don’t realize that Home Depot, Best Buy, WalMart, even Tesco, Sainsbury’s, and Waitrose, can be criticized — if people don’t realize that even suburbs and shopping malls and parking garages can be criticized — then you end up with the architectural situation we have today: low-quality, badly situated housing stock, illogically designed and full of uncomfortable amounts of excess closet space.

And no one says a thing.

I’m not sure why I’ve grown so interested in architecture and buildings in the last few years. Maybe it’s because of the sorta intersection of art, commerce, and real-world-ness (it’s a building). I should probably ruminate on that for a while.

Anyway, enjoy the article.

No Soccer Moms

Well, I see who wears the pants in this theocratic tyranny:

[Iran’s] President Mahmoud Ahmadinejad had ruled in April that he would allow women to go to soccer games and sit in a separate section of the stands. He wanted to “improve soccer-watching manners and promote a healthy atmosphere.”

But Iran’s supreme leader, Ayatollah Ali Khamenei — who under the Islamic Republic’s constitution has the final say — opposed the move.

“The president has decided to revise his decision based on the supreme leader’s opinion,” Iranian government spokesman Gholam-Hossein Elham said Monday.

Take it to the bank

Robert Reich, Clinton’s secretary of labor, argues for Wal-Mart’s inclusion into the banking/credit field:

I say, let Wal-Mart under the tent. Commercial banking is now one of the stodgiest and least-competitive parts of the American economy. Fees and prices are way too high. Service is lousy. The industry needs a shakeup. Have you ever had a bank give itself an interest-free “float” on your money while you waited two weeks for a check to clear? Have you ever filled out twenty-five forms to get a simple bank loan? Have you ever collected anything close to fair interest on money you keep in your checking account?

I guarantee you Wal-Mart’s low-price business model will force complacent bankers to do better.

I’ve still never been to a Wal-Mart, but they’re building one about 10 miles away, so maybe I’ll check it out.

Raze the roof

Yesterday, I wrote a little about brand awareness among architects (and, by extension, other artists).

Today, I offer you an article from BusinessWeek on remaking the McDonald’s brand:

The traditional McDonald’s yellow and red colors will remain, but the red will be muted to terra cotta and olive and sage green will be added to the mix. To warm up their look, the restaurants will have less plastic and more brick and wood, with modern hanging lights to produce a softer glow. Contemporary art or framed photographs will hang on the walls. Bob Dixon, a private school fund-raiser in Chicago, says of an Oak Brook (Ill.) restaurant that sports the new design: “It’s bright, it’s lively, it’s clean. It stunned me how beautiful it was.”

The dining area will be separated into three sections with distinct personalities. The “linger” zone will offer comfortable armchairs, sofas, and Wi-Fi connections. “The focus is on young adults who want to socialize, hang out, and linger,” says Dixon. Brand consultant Robert Passikoff, president of Brand Keys, a brand consulting firm, says that Starbucks has raised the bar: “A level has been set by Starbucks, which offers the experience of relaxed chairs and a clean environment where people feel comfortable hanging out even if it’s just over a cup of coffee.”

I haven’t had a burger at a McDonald’s since 1986, but my brother & I still consider the fry-dipped-in-strawberry-shake to be some sorta Proustian memory-trigger. Anyway, the article brings up issues of reducing brand-awareness in the name of hipness. I, for one, wonder how many diners at McDonald’s are that interested in wi-fi. I just don’t think you can be all things to all people.

There’s a slideshow that goes with the story, and it includes a shot of the new roof-style, which will replace the incredibly boring but effective brand-image of the mansard roof:

Art Inaction

Witold Rybczynski has an article at Slate about how architects create a brand for themselves. Near the end, he brings up a point that I’d like to ponder (and would like you, dear reader, to ponder):

Most architectural careers are marked by a deliberate evolution–a slow simmer rather than a fast boil. The drive to establish their own unique brands pushes young architects to distinguish themselves early–too early. Moreover, public recognition of an architect’s particular approach–Meier’s minimalism, Stern’s traditionalism, Santiago Calatrava’s bravura–can serve to stymie the natural artistic evolution of a designer’s style.

This has me thinking about the conflicting impulses for just about any artist: how does one achieve commercial success without freezing one’s artistic development?

It brings me back to a post of mine from last year:

Years ago, the first time I phoned the critic and novelist David Gates, I asked him about the novel he was working on. He said, pretty facetiously, “I’m in a sort of bind. If it comes out like Jernigan [his first novel, which I adored], people will say I’m only capable of writing that type of book. If it comes out nothing like Jernigan, people who liked that book will complain that this one is no good.”

A few years later, when I read it, I thought, “This is pretty good, but it’s no Jernigan.” I was a little embarrassed about that reaction, but hey. I read the book again a few months ago, and enjoyed it a lot more than I remembered the first time.

So can you think of artists who’ve achieved renown, financial success and some degree of celebrity who’ve managed not get caught in that stasis?

Effluent Society

George Will takes down the legacy of John Kenneth Galbraith as an excuse for condescension, while making time to bash John McCain:

Advertising, Galbraith argued, was a leading cause of America’s “private affluence and public squalor.” By that he meant Americans’ consumerism, which produced their deplorable reluctance to surrender more of their income to taxation, trusting government to spend it wisely.

If advertising were as potent as Galbraith thought, the advent of television — a large dose of advertising, delivered to every living room — should have caused a sharp increase in consumption relative to savings. No such increase coincided with the arrival of television, but Galbraith, reluctant to allow empiricism to slow the flow of theory, was never a martyr to Moynihan’s axiom that everyone is entitled to his own opinion but not to his own facts.

Enjoy.