Now with melatonin!

Gatorade has decided to launch a new brand of its hydrationalizer, Gatorade Tiger. Formulated for, um, power-lifting golfers with hot Swedish wives, it’s available in 3 flavors: Red Drive, Cool Fusion and Quiet Storm. But after seeing this banner ad —

— I’m convinced that Warm Milk is probably “WHAT’S NEXT?” for Tiger. He looks like he hasn’t slept in a month.

Too much embodiment of mental strength, physical power and technical perfection. Must rest . . .