For years, one of my favorite trade-show goodie-scores was a baseball cap from the legal firm of Morrison & Foerster, because it featured the company’s abbreviated name: mofo.
I lost the hat during my drive down the Pacific Coast Highway in a convertible in 2004, heading from San Fran to San Diego. I was peeved, especially because I lost the hat a moment after passing a warning sign about high winds.
Now, at last, I have a replacement. And it’s all thanks to the architectural firm of Hooker and Cockram.